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Open nowPosted 743 days ago

品牌策略经理1

anker-in/experiencedhireen167 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now品牌策略经理1anker-in/experiencedhireen · Shenzhen, Guangdong, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on anker-in/experiencedhireen's own form.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 743 days ago

The posting

职位描述 利用基于消费者和市场的洞察以及驱动因素来赋能品牌战略输出及落地，更好地助力品牌全球化战略落地。 利用消费者洞察力来指导营销策略和方案，帮助品牌与消费者进行更有效果及效率的沟通和广告投放。 与集团内各品牌负责人协作，通过有针对性的课题研究，帮助内部更好地理解消费者偏好，营销计划的可行性，竞争对手的思维行为模式，行业的发展规律等。 制定年度企业品牌传播规划，确保品牌信息在各个渠道的一致性和有效性。监督品牌传播活动的执行，评估其效果并进行优化。 赋能各业务单元（BG）及全球各区域品牌团队，提供品牌营销策略支持和培训。

职位要求 市场营销、品牌管理、工商管理或相关专业本科及以上学历。熟练的英语口语，良好的书面英语。 至少6年以上品牌管理或市场营销相关工作经验，具有全球品牌管理经验者优先。善于在多元化的组织内沟通。 对消费者和行业数据的读取和分析有很强的技术掌握能力。能够集成来自多个来源的数据并提供信息建议。 有过硬的商业嗅觉和洞察能力，有责任心，有执行力，有领导力。

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