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Open nowPosted 469 days ago

广告投放专员-DBNX

anker-in/experiencedhireen167 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now广告投放专员-DBNXanker-in/experiencedhireen · Shenzhen, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 469 days ago

The posting

工作职责: 统筹媒介策略,结合品牌定位、营销目标、产品卖点及目标用户画像,为不同产品制定精准投放策略。 负责内容营销整体规划,开发并维护YouTube、Instagram等新媒体平台的KOL资源,洞察市场趋势与消费者需求,灵活调整内容策略。 主导以德国市场为主的海外广告投放,涵盖Google、Meta、Twitter、Amazon DSP、TikTok等平台,负责推广预算管理、成本控制及投放效果达成。 管理广告项目相关物料,围绕品牌形象与广告策略,撰写契合产品定位与卖点的文案,构思广告投放所需的视觉内容。 定期监测广告数据,整合分析投放效果;根据目标人群及创意表现等进行优化迭代,不断提升推广效果,积极探索创新投放方式及新兴渠道。 跨部门高效协作,推动项目落地,确保广告目标的实现。

职位要求: 2-4年海外主流广告平台(如Google、Facebook、DSP等)投放经验,熟悉SEM、Display及Social广告优先; 深入理解Google、Facebook、DSP等平台的运作机制,具备系统化的账户搭建与广告优化经验与思路; 关注欧美文化,了解海外社交媒体平台及热点趋势,有海外生活经验者优先; 英语听说读写流利,具备良好的跨文化沟通能力; 数据敏感度高,具备优秀的数据分析、问题解决与抗压能力; 执行力强,具备自我驱动精神,善于通过事实与数据持续优化策略; 沟通能力佳,能胜任多任务处理,适应快节奏工作环境。

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