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Open nowPosted 150 days ago

品牌公关经理

anker-in/experiencedhireen167 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now品牌公关经理anker-in/experiencedhireen · Shenzhen, Guangdong, Chinese Mainland

  1. YouYes, apply to this one.

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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on anker-in/experiencedhireen's own form.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 150 days ago

The posting

1、产品上市PR策略： 负责美国市场公关传播规划，制定并执行产品上市全周期的 PR 方案，精准把控预热、发布及长尾传播节奏； 2、垂类媒体深耕： 重点拓展并维护美国创意工具、创客（Maker）、生活方式类垂直媒体关系；通过主动 Pitch 深度挖掘产品亮点，争取高质量的专项评测、技术专访及 Feature Story 机会； 3、一线媒体公关： 负责北美一线主流科技媒体的日常维护与 Pitch，建立长期稳定的媒体对话机制； 4、核心内容撰写： 独立完成高质量英文新闻稿、媒体 Pitch 邮件、产品 Briefing 及 FAQ 等核心公关内容的撰稿与分发； 5、舆情监测与风控： 建立美国市场舆情监测体系，基于对当地文化和政策的理解，及时识别并处理潜在公关风险； 6、项目与资源管理： 策划并落地美国线下媒体会、媒体 Tour 等大型 PR 项目；持续拓展并优化北美媒体库、创作者及 Agency 资源网络。

1、行业经验： 5 年以上公关经验，必须有消费电子行业背景，且有成熟的美国市场产品上市操盘案例； 2、媒体储备： 拥有北美一线科技媒体及创意/设计类垂类媒体资源，有丰富的主动 Pitch 成功案例； 3、语言与文化： 英语可作为工作语言，具备优秀的英文写作能力，能够根据美国本土语境调整传播策略； 4、操盘能力： 具备独立负责大型公关项目从策略到执行的全链路能力，优秀的跨文化沟通技巧，适应快节奏、跨时区协作。 加分项： 1、有创意工具行业背景； 2、有美国主流科技/艺术类媒体编辑、记者背景； 3、有美国本地生活、学习经验或曾任职于北美本地 PR Agency。

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