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Open nowPosted 628 days ago

官网运营经理

anker-in/experiencedhireen167 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now官网运营经理anker-in/experiencedhireen · Shenzhen, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: posted 628 days ago

The posting

1、战略规划与体系搭建:负责全球品牌会员体系的全生命周期管理,从0到1搭建或优化迭代会员权益模型、分层运营策略及价值提升体系。 2、会员权益设计与体验优化:主导会员权益体系的创新设计,包括积分、等级、专属服务等,平衡成本投入与用户体验,提升品牌忠诚度。 3、全域增长策略:设计用户增长模型,整合线上线下多渠道制定精准拉新策略,提升会员基数与活跃度。 4、数据驱动决策:联动产品、市场和数据团队,推动权益落地并持续迭代,通过A/B测试验证权益吸引力与转化效率。 5、跨部门协作:制定标准化流程与跨部门协作机制,培养数据驱动与用户洞察能力。

1、本科及以上学历,市场营销、管理等相关专业优先。 2、5年以上会员体系设计及用户增长经验,平台电商(如Amazon、Shopify等)或电子消费品/智能产品行业,有欧美市场成功案例者优先。 3、熟悉会员全链路运营逻辑,具备从战略规划到项目落地闭环能力,主导过百万级以上会员规模的增长项目。 4、具备较强用户洞察力和行业敏锐度。 5、良好的沟通能力、抗压能力和创新思维。

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