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Open nowPosted 229 days ago

全球内容与体验战略PMO

anker-in/experiencedhireen167 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now全球内容与体验战略PMOanker-in/experiencedhireen · Shenzhen, Guangdong, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on anker-in/experiencedhireen's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 229 days ago

The posting

核心职责

1. 构建 AI Native 的内容供应链（Content Supply Chain Optimization） 流程重塑：针对全球营销内容特性，重新设计从 Brief、创意制作、本地化适配到分发的 E2E 流程。解决创意团队与技术团队的语言隔阂，让流程既能管得住风险，又不扼杀创意。 AIGC 落地：将 AIGC 工具与现有工作流深度集成，重新定义人机协作的 SOP，通过技术手段大幅降低基础素材的生产成本。

2. 营销系统与数据资产治理（MarTech & Asset Governance） 系统产品化思维：作为业务侧的系统产品经理，主导数字资产管理、内容管理等内部系统的需求规划。不必写代码，但必须懂如何用系统固化流程。 资产价值量化：建立内容资产的评价体系。利用数据洞察，分析哪些内容在全球复用率高、转化好，反哺创意策略。

3. 全球化多线程项目群管理（Global Program Management） 跨时区 / 跨文化协同：统筹全球 HQ 与各区域市场的 Marketing Calendar。建立总部中央厨房 + 区域本地化餐厅的高效协同机制，解决全球 Launch 的时差与信息不对称问题。 复杂战役攻坚：在重大营销节点如旗舰发布会、全球大促，横向拉通创意、研发、数据团队，确保内容 + 体验 + 系统三位一体按时上线。

4. 资源效能与经营分析（Resource & Performance Strategy） 动态产能规划：建立创意资源的潮汐调度机制。在旺季通过外包 / AI / 内部调配解决产能瓶颈，在淡季组织资产沉淀。 绩效体系设计：设计适合创意与技术混合团队的绩效方案，不仅仅是工时，更看重交付质量与资产复用率，推动团队从“做完”向“做好”转变。

任职资格

1. 经验背景 懂 PMO / 运营：8 年以上经验，有大型跨国企业或顶尖 Digital Agency 的运营管理经验。 懂内容 / 营销：理解创意生产过程，知道设计师和文案的痛点，能听懂营销黑话。 懂技术 / 数据：熟悉 MarTech 生态（如 Adobe 系列、Salesforce、DAM 系统、AIGC 工具），有系统搭建或数据治理的实战经验。

2. 核心能力 结构化与流程化：能将非标的创意过程拆解为可度量的工业化工序。 跨界沟通力：这是一个极其需要翻译能力的岗位——能把营销创意的天马行空翻译成研发部能懂的需求文档，反之亦然。 数据敏感度：不止看项目进度数据，更要看内容表现数据（Views、Conversion、Reuse Rate）。

3. 加分项 有主导过企业级数字资产管理系统建设或 AIGC 工作流改造的经验。 英语可作为工作语言，有跨国团队管理经验。

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