The posting
Summary
The people here at Apple don't just create products — they create the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it.
Apple TV is the home of award-winning originals, live sports, and exclusive programming reaching audiences across more than 100 countries. This role owns third-party channel offer strategy, leads sports acquisition across live content partnerships, and drives the end-to-end offers roadmap holistically. This is an individual contributor role with direct accountability for partner offer performance against plan and the offer architecture underpinning Apple TV's most complex distribution relationships.
Description
Come and join the Global Subscriber Acquisition team, which is responsible for driving growth and subscriber conversion for Apple TV. We are seeking a Growth Strategy Specialist to support go-to-market (GTM), activation, and customer journey initiatives that drive the next phase of subscription growth. This role will work cross-functionally to help identify and deliver high-impact opportunities that grow signups and convert prospects into engaged subscribers.
In this role, you will partner closely with marketing, product, design, engineering, and data science & analytics teams across a global organization. You will help plan and execute acquisition programs from launch through activation, and contribute to improving the customer journey along the way.
The ideal candidate is a strategic, analytical, and highly collaborative problem-solver who is comfortable moving between big-picture planning and hands-on execution. They use data and customer insights to shape recommendations and bring a growth mindset to a fast-moving, evolving business.
Responsibilities
Support the planning and execution of GTM strategies and acquisition campaigns for Apple TV across markets, partners, and offers. Drive activation initiatives that help new subscribers get started and engage with the service. Contribute to customer journey mapping and optimization efforts across key touchpoints, from discovery to subscription. Help design, run, and evaluate tests and pilots to improve conversion and activation performance. Analyze funnel and performance data to identify opportunities, uncover friction points, and develop recommendations. Work cross-functionally with marketing, product, design, DS&A, and engineering teams to prioritize and deliver initiatives. Deliver regular updates to stakeholders on performance, learnings, and upcoming priorities. Monitor competitors, cultural trends, and growth best practices to keep acquisition strategies competitive.
Minimum Qualifications
MBA or equivalent experience in growth, marketing, strategy, product, or a related field Experience in subscription, consumer technology, media, or a related industry (including internships) Strong analytical skills, with the ability to turn data into insights and clear recommendations Ability to manage multiple projects, stakeholders, and deadlines simultaneously Experience working with cross-functional teams
Preferred Qualifications
Familiarity with experimentation, funnel analysis, or product analytics tools Excellent written and verbal communication, including with senior leaders Ability to work independently and embrace change and ambiguity Detail-oriented and resourceful, with a proactive approach to solving problems Ability to build strong, collaborative relationships at all levels Comfortable flexing between strategic thinking and day-to-day execution A love for all things technology, television and/or film
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $112,600 and $171,900, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
EEO Statement
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant
Accessibility
At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.
Learn about accessibility in Apple’s workplace
Learn about reasonable accommodations for job applicants
Application Deadline
Apple accepts applications to this posting on an ongoing basis.
