The posting
The Creative Manager manages the day-to-day Design and Content work, overseeing the design team, creative workflow, and delivery of assets across campaigns, channels, markets, and customer touchpoints. Reporting to the VP of Brand, the role translates brand direction and business priorities into high-quality execution, ensuring work is on brand and delivered on time. The position combines team management, creative judgment, organization, and hands-on execution.
KEY RESPONSIBILITIES:
Design & Content Management
- Manage the design team's day-to-day workload, priorities, timelines, and deliverables.
- Coordinate Design and Content needs across campaigns, channels, and business initiatives.
- Assign briefs and ensure the team has clear context, requirements, assets, and timelines.
- Monitor capacity, revisions, dependencies, and deadlines to keep projects on track.
- Provide clear, constructive feedback and guidance to the team.
Creative Development & Execution
- Develop campaign concepts, key visuals, creative routes, copy, scripts, storyboards, and other creative materials.
- Translate brand and campaign direction across ATL channels, including OOH/DOOH, TV, radio, and print, and digital channels, including organic social media, performance media, web, and digital content.
- Adapt creative across formats, markets, audiences, and channel requirements.
- Bring forward ideas, references, moodboards, and creative explorations.
- Refine creative approaches based on feedback, audience needs, and project objectives.
Creative Review & Quality
- Review Design and Content work for quality, accuracy, consistency, and brand alignment.
- Curate and refine output to ensure final work feels polished, elevated, and intentional.
- Evaluate work based on the brief, audience, functionality, brand standards, and design principles rather than personal preference.
- Ensure adaptations maintain the integrity and quality of the original creative direction.
Creative Exploration & AI
- Stay current on design, advertising, content, cultural, and technology trends.
- Explore new tools, formats, and approaches that can improve quality and efficiency.
- Use AI-enabled tools to support ideation and production where relevant. Curate AI-assisted content to ensure outputs are elevated, cohesive, and aligned with the brand.
Brand Assets & Production
- Ensure consistent application of Arajet's visual identity across Design and Content.
- Maintain brand guidelines, templates, master artwork, creative libraries, and source files.
- Coordinate photography, video, motion, events, and other content production needs.
- Review agency, supplier, partner, and internally produced materials for quality and brand consistency.
- Maintain organized working files, versions, and final assets.
Cross-Functional Collaboration
- Coordinate creative requirements across Commercial, including Digital, Performance, Web,Sales, Loyalty, and other functions.
- Collaborate with Operations, Customer Experience, Corporate PR & Communications, and other teams on Design and Content needs.
- Work with agencies, production partners, and suppliers to deliver creative projects.
QUALIFICATIONS, EXPERIENCE AND SKILLS:
- Degree in Graphic Design, Advertising, Visual Communication, Communications, or a related field.
- Minimum 5 years of experience in graphic design, advertising, branding, creative production, or a related field.
- Minimum 2 years of experience leading or managing design teams is required. Experience working in an advertising or creative agency is valued.
- Strong portfolio demonstrating experience across integrated campaigns and multiple formats, from ATL and traditional media to digital, social media, and content.
- Strong foundation in design principles, typography, composition, visual hierarchy, branding, and visual storytelling.
- Strong creative copywriting skills, including headlines, campaign copy, scripts, and short-form content.
- Excellent written and verbal communication skills in English and Spanish; proficiency in French and/or Portuguese is valued.
- Proficiency in Adobe Creative Cloud and Figma. Experience with AI-enabled creative tools such as Higgsfield, ElevenLabs, or similar platforms is valued, including the ability to curate and elevate AI-assisted content.
- Highly organized and detail-oriented, with strong time-management skills and the ability to manage multiple projects and deadlines.
- Strong creative judgment, balancing design quality, functionality, audience needs, brand standards, and business objectives.
- Open to feedback, iteration, and creative exploration, with the ability to contribute ideas and adapt effectively to direction.
- Experience coordinating photography, video, motion, audio, or other creative production is valued.
