The posting
As part of Arajet's Brand team, the Loyalty Marketing Coordinator is the marketing role dedicated to the Loyalty program and co-brand products. The role develops and executes marketing strategies to acquire new members, support the program and product launches, drive ongoing member engagement and growth, and maintain a consistent member experience across channels and partner touchpoints. Reporting to the Marketing Manager, the coordinator works hand in hand with the VP Loyalty & Ancillaries and the broader Loyalty team through a dotted-line relationship, translating the program roadmap, partner agreements, commercial plans, and product priorities into clear, coordinated, member-facing marketing initiatives. The role depends on the Loyalty team's strategy, negotiations, and confirmed partner plans, while retaining ownership of marketing planning and execution within Brand.
KEY RESPONSIBILITIES:
Loyalty Marketing Strategy & Growth
- Develop and coordinate marketing strategies to attract and convert new Loyalty members, increase awareness, enrollment, and grow participation in the program.
- Build annual and quarterly Loyalty marketing plans aligned with the program roadmap, commercial priorities, co-brand product plans, and confirmed partner commitments.
- Identify member acquisition and engagement opportunities across Arajet's owned, paid, earned, and partner channels.
Program & Co-brand Launches
- Lead the marketing planning and execution for the Loyalty program launch, co-brand product launches, new benefits, and major program milestones.
- Translate Loyalty propositions, product requirements, and partner agreements into clear go-tomarket plans, campaign briefs, launch toolkits, and member-facing communications.
- Coordinate launch timelines, assets, approvals, channel readiness, and stakeholder delivery to ensure accurate and timely execution.
Member Acquisition, Engagement & Retention
- Plan and execute campaigns that support member acquisition, activation, ongoing engagement, and retention throughout the member lifecycle.
- Coordinate relevant audience, offer, and channel requirements with Digital, Corporate, Communications and the Loyalty team.
- Monitor marketing results and member response to recommended improvements to campaigns, communications, and the overall member experience.
Member Communications Planning
- Own and maintain the Loyalty member communications calendar across email, app, web, social media, onboard & airport, and other relevant touchpoints.
- Coordinate briefs, messaging, creative assets, while ensuring alignment with Arajet's brand and the Loyalty proposition. Support communications for launches, benefits, promotions, program education, member updates, and relevant program milestones.
Partner Marketing Activations & Experience
- Develop and execute the marketing plans, campaigns, events, and member-facing activations required to bring Loyalty partnerships and co-brand products to market.
- Coordinate creative requirements, activation logistics, channel plans, and agreed marketing deliverables with internal teams and external partners.
- Ensure partner offers, benefits, and experiences are communicated accurately and consistently, based on the commercial terms and plans established by the Loyalty team.
Budget & Finance Coordination
- Track Loyalty Marketing budgets, commitments, and actual spend against the approved marketing plan.
- Coordinate purchase orders, marketing invoices, and payment follow-up with Finance and Procurement.
- Maintain accurate budget trackers and supporting documentation for Loyalty marketing campaigns, launches, events, and activations.
Performance, Member Insights & Satisfaction
- Track marketing KPIs across awareness, acquisition, enrollment, engagement, campaign response, and member satisfaction.
- Consolidate campaign results and member feedback, sharing actionable recommendations with Marketing and Loyalty stakeholders.
- Support post-campaign, launch, and activation reporting to evaluate effectiveness and improve future marketing plans.
QUALIFICATIONS, EXPERIENCE AND SKILLS:
- -Degree in Marketing, Advertising, Business Administration, Communications or a related field.
- Minimum 2 years of experience in marketing, branding, business, loyalty, co-brand products, partnerships, events, or a related role.
- Experience developing and executing acquisition, launch, engagement, or retention campaigns across multiple channels and stakeholders.
- Strong project management and organizational skills, with the ability to manage timelines, budgets, invoices, and multiple deliverables.
- Ability to track and interpret marketing KPIs, campaign performance, member feedback, satisfaction metrics, and basic reporting.
- Strong written and verbal communication skills, with the ability to communicate effectively and professionally across teams, partners, and audiences.
- Proficiency in Microsoft Office; campaign management, project management, or loyalty platforms is an advantage.
- Fluent in Spanish and English; Portuguese or French is considered a plus.
- Valid passport and applicable U.S. visa and/or travel authorization, with availability for occasional travel.
