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Open nowFirst seen 5 days ago

Loyalty - Product & Commercial Manager

Arajet40 open roles

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Your applicationOpen nowLoyalty - Product & Commercial ManagerArajet

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. Arajet postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 5 days ago

Arajet median: 1 days open

The posting

Owns the day-to-day management of the Arajet Loyalty program, including the product and proposition, commercial performance, platform business requirements and the performance agenda. Coordinates delivery across Arajet and supports the VP Loyalty & Ancillaries on the development of the customer value proposition, program economics and strategic commercial and partner decisions. This is the senior day-to-day operating role in the Loyalty team.

Key accountabilities

Day-to-day Loyalty leadership

  • Support the VP Loyalty & Ancillaries in running the Loyalty business day to day
  • Coordinate priorities across the Loyalty team and the Arajet functions that deliver Loyalty work
  • Maintain the overall Loyalty roadmap and keep the functional workstreams aligned
  • Identify the decisions required from the VP and prepare them for decision
  • Coordinate delivery against launch and post-launch priorities

Customer value proposition and program design

  • Own the detailed development and ongoing evolution of the Loyalty customer value proposition under the VP
  • Manage earn, redemption, status and tier, and benefit requirements
  • Maintain program rules and program policy
  • Assess the member and commercial impact of proposition changes
  • Support member research and proposition testing
  • Coordinate proposition requirements with Marketing, Digital, Revenue Management, Finance and Customer Experience

Product ownership

  • Act as business owner of the Loyalty Management System
  • Own the program backlog and define functional requirements
  • Prioritise releases and changes, and prioritise defects
  • Own user acceptance testing and business acceptance
  • Coordinate platform requirements with Arajet Technology
  • Manage the business relationship with the Loyalty Management System vendor

Commercial and program economics

  • Support the Loyalty P&L and analyse program economics
  • Provide inputs on Puntos / Points economics, redemption, breakage and member value
  • Prepare and defend business cases for program and partner initiatives
  • Work with Finance and Revenue Management on commercial impact
  • Track program commercial performance, and support budgeting and forecasting

Performance and insight

  • Own the Loyalty KPI framework and its definitions
  • Oversee member analytics and segmentation requirements
  • Analyse earn and redemption behaviour, and campaign performance
  • Analyse partner and card performance with the Co-brand & Partnerships Specialist
  • Coordinate analytical work with the BI / Data function
  • Prepare executive and management reporting

Partnerships

  • Contribute to significant strategic partner discussions
  • Support partner business cases and partner proposition design
  • Participate where a partner arrangement materially affects the customer value proposition, program economics, the product or the platform
  • Help assess the commercial value and member proposition of potential partners
  • Support the VP on major strategic partnership decisions

Experience and qualifications

  • Loyalty program management, with product, proposition or an equivalent business-side ownership role
  • Commercial or product management: program economics, business cases, pricing and performance
  • Understanding of loyalty economics, including accrual, redemption, breakage and member value
  • Product ownership practice: backlog, requirements, acceptance criteria, release and defect management
  • CRM or member analytics, with the ability to work with data directly
  • Experience of partner propositions, and credibility in partner and issuer discussions
  • Airline, travel or an adjacent consumer business is an advantage
  • Degree in business, engineering, economics, marketing or a related discipline, or equivalent practical experience
  • Strong written and spoken Spanish and English
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