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Open nowPosted 5 hours agoWe saw it 111 min after it went up

公关经理(TB)

arashivision/social262 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now公关经理(TB)arashivision/social · Shenzhen, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

13.3% of postings close within 7 days. Measured by our own scanner across the market. arashivision/social postings stay open a median of 6 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.6%3 days
  3. 13.3%7 days
  4. 21.3%14 days
  5. 35.7%30 days
  6. 59.1%60 days
This job: posted 5 hours ago

arashivision/social median: 6 days open

The posting

整体描述:负责品牌内容策划和传播执行,结合品牌节点和项目,综合运用事件营销、KOL共创、媒体合作和矩阵账号运营等手段,提升品牌知名度和美誉度。

具体工作包括但不限于: 1. 品牌项目策划与统筹:主导「Think Bold 挑战基金」在国内及海外市场的内容策略与年度传播规划,统筹创意策划、资源整合、落地执行及复盘优化,确保项目曝光目标达成。 3. 达人合作与内容共创:负责KOL/KOC合作全流程,包括达人筛选与建联、商务谈判、创意共创、合同财务流程管理,确保内容质量与传播效果。 4. 传播话题与事件营销:挖掘高潜力传播话题,策划并落地契合品牌定位与核心心智的营销事件,联动品牌官方账号、KOL、KOC及媒体资源,激发UGC创作与扩散,扩大品牌声量,强化品牌认知。

1. 本科及以上学历,3年以上内容营销、品牌传播相关经验,具备可验证的爆款内容或品牌Campaign操盘案例。 2. 深入理解抖音、小红书、B站、YouTube等主流社交媒体平台的内容生态、传播机制与达人合作模式;对热点与趋势敏感,具备出色的网感、创意策划及内容判断能力。 3. 具备良好的商务谈判、项目管理及跨部门协作能力,能够独立推进内容合作与传播项目,协调内外部资源并确保高质量交付。 4. 具备数据分析与效果评估能力,能够通过数据指导内容决策及策略迭代,拥有预算管理和投入产出意识。 5. 热爱影像创作或手工创作、熟悉Insta360品牌及其创作者群体者加分。

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