The posting
Hi there, we’re Article. 👋 We’re a North American-based furniture company creating remarkably better furniture experiences one sofa at a time. And as the Associate Art Director, you’ll play a key role in bringing our products to life through compelling, commercially focused imagery. Based in our Vietnam Photo Studio, you’ll independently art direct product photography, guide studio crews, select final imagery, and ensure every asset reflects Article’s visual standards and product authenticity.
Why We Need You:
As part of our Creative team, you’ll help deliver high-quality product merchandising assets across our digital and physical sales environments. You’ll translate established creative direction, product specifications, and visual merchandising standards into beautifully executed photography.
Working hands-on with photographers, stylists, set builders, and other studio partners, you’ll guide shoots from setup through final image selection, solve day-to-day creative challenges, and ensure our products are represented accurately and consistently.
You’ll also work closely with our Creative team in Vancouver, Canada, keeping communication flowing across locations and helping create a seamless connection between our Vietnam studio and North American teams.
Why Article?
What started in 2019 as a project to strengthen our relationships with our Asian vendors has grown into a permanent operation in Ho Chi Minh City. Article currently has ≈70 employees in Vietnam, across our Sourcing, Technical Product Development, Quality, HR, Logistics, PMO and Accounting functions.
As a Particle (people of Article), you will have a high level of autonomy to solve challenging, meaningful problems the best way you can. That means you’re trusted to explore solutions you believe will work best (you’re the expert, after all). You’ll do all this while growing your skills within a company that is redefining the furniture industry.
At Article, we grow and have fun together through regular in-office training and team activities. These moments help us build connection, collaboration, and creativity across our teams all year long.
What You’ll Do:
You’ll work closely with our Vietnam studio crew and Vancouver Creative team to bring Article products to life through high-quality, commercially focused photography. You’ll take ownership of day-to-day creative execution in the studio, ensuring every image is visually compelling, accurate, and consistent with Article’s brand standards.
- Lead on-set creative execution by translating established creative direction, product specifications, and visual standards into compelling product photography. Guide photographers, stylists, set builders, and other studio crew members on staging, lighting, styling, and composition.
- Own image selection and quality control by reviewing captures, selecting final imagery, and providing clear creative and technical feedback to ensure product authenticity, color accuracy, and visual consistency.
- Solve day-to-day creative and production challenges independently, making confident decisions that keep shoots moving efficiently while maintaining a high standard of creative execution.
- Collaborate closely with the Vancouver Creative team to align on priorities, communicate production progress, and escalate complex creative challenges when needed. You’ll also provide feedback and recommendations to help evolve our visual guidelines and standards over time.
- Support a production-ready studio environment by helping maintain and audit set pieces, props, and supporting product inventory while partnering with the broader studio team to deliver consistently high-quality work.
Who You Are:
Qualifications
- 5–7 years of professional experience in studio art direction, commercial photography, visual merchandising, or a related creative field.
- Post-secondary degree or diploma in Art, Visual Communication, Photography, Design, or a related discipline.
- Strong portfolio demonstrating experience art directing commercial photography and creating visually compelling, brand-aligned imagery.
- Proven experience working in a professional photography or content production environment.
- Demonstrated ability to independently manage creative execution on set while collaborating effectively with photographers, stylists, set builders, and other production partners.
- Strong visual judgment with excellent attention to detail, composition, styling, color, and product presentation.
Technical Skills
- Deep understanding of commercial photography workflows, from set preparation and shoot execution through image review and final selection.
- Strong knowledge of lighting, composition, styling, and visual merchandising principles.
- Experience reviewing photography and providing clear technical and creative feedback.
- Strong understanding of digital asset workflows and image production processes.
- Ability to translate established brand guidelines and creative direction into consistent visual execution.
- Strong problem-solving skills with the ability to make confident creative decisions in a fast-moving studio environment.
Tools We Use
- G-suite (Google Docs, Sheets, Slides, and Drive).
- Digital photography, image review, and asset management tools.
- Creative collaboration and production management tools.
Additional Requirements
- Excellent English communication skills, with the ability to collaborate effectively with our Vancouver-based Creative team across different time zones.
- Highly organized and detail-oriented, with the ability to manage multiple shoots, priorities, and production requirements.
- Comfortable operating independently and making day-to-day creative decisions on set.
- Strong interpersonal and communication skills with the ability to provide clear, constructive direction to studio crews.
- Highly adaptable and comfortable solving creative and production challenges in a fast-paced studio environment.
Nice to Have
- Experience art directing furniture, interiors, home décor, lifestyle, or e-commerce photography.
- Experience working with distributed or international creative teams.
- Experience working within established brand guidelines while identifying opportunities to evolve and improve visual standards.
Perks & Benefits:
Wealth, Health & Life:
- Salary range: 40,000,000 VNĐ to 55,000,000 VNĐ Gross/Month
- 13th-month salary
- 15 days of vacation
- 11 National Holidays
- 2 extra days (Christmas & 1 day of your choosing)
- 6 well-being (sick) days
- Excellent extended health care benefits packages (dental, health check, mental health…)
Growth & Training:
- We believe in fostering an environment of learning and growth at Article.
- Every role has a clear growth path that you and your manager create together, so you know what development looks like for you.
- Throughout the year, we have several in-office training sessions covering a range of topics.
- You’ll also have access to many learning and development modules through our internal online learning platform.
Other:
- Employee discounts on many of our products produced in Vietnam
Company & Office Space:
- State-of-the-art laptops with the tech and tools to easily collaborate
- Be a part of a multinational, collaborative office culture
