The posting
Our global ecosystem of Solution Partners is a vital part of our growing Enterprise business. The Channel Marketing team at Atlassian helps our partners accelerate their businesses by delivering innovative marketing programs, full-funnel campaigns and assets targeted at relevant personas. On the team, we're seeking a Senior Partner Marketing Manager for AMER. You will work closely with the Channel Sales team and Partners to support the attainment of annual Channel objectives. Ability to translate global priorities to the local market as well as utilize data and local insights to develop impactful campaigns that drive awareness, engagement, and preference in the region.
Working at Atlassian
Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.
This role is responsible for creating and executing territory-specific marketing strategies for Atlassian's Solution Partners in the AMER region. Key responsibilities include managing multi-million dollar budgets, defining co-marketing strategies, and driving pipeline growth through integrated marketing (ABM, digital, events, etc.).
- Create and execute a territory-specific strategy leveraging different sets of integrated marketing that enables partners to attract new customers and grow existing accounts
- Set up a longer term strategy per market, find empty holes and fill them in by accessing our marketing exposure per territory/country
- Leverage an integrated marketing mix including ABM, digital, email, virtual and physical events, webinars, social media and more
- Throughly complete campaign brief intake forms that illustrate in detail what marketing material is needed to be built for partners
- Create channel marketing plans that help local channel sales and partners achieve a healthy pipeline
- Define the co-marketing strategy that expands Atlassian and our partners reach
- Create an effective Development Fund program strategy that results in high ROI activities
- Understand local partner requirements for program localization and local execution support
- Conduct partner marketing readiness assessments
- Evaluate the marketing performance of partners and recommend improvements
- Measure, analyze, and report on local channel marketing pipeline-building activities to determine their contribution to pipeline health and evaluate marketing effectiveness/ROI
- Partner with Marketing & Sales Analytics on defining requirements for reporting/dashboards to support regional and/or corporate initiatives
- Support collection and analysis of indirect buyer insights and audience segmentation
- Advocate on behalf of the channel sales team and partners to educate the Atlassian corporate marketing team on their needs
- Support local channel sales efforts to recruit partners that match local requirements
- Oversight of our internal resource who manages local 3rd party marketing demand gen agencies
- Own the marketing relationship with a small number of key partnerships which will create millions of dollars of licensing revenue annually against demanding goals. Ensure your partners are focused on pushing the right solutions into the right markets at the right time, to the best set of target customers.
Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. We follow consistent hiring practices and account for each candidate's skills, knowledge, and experience when setting base pay within the range.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
This role may also be eligible for benefits, bonuses, commissions, and equity.
Geographic Pay Ranges (Pulls compensation from Workday)
In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $139,500 - $182,125
Zone B: $125,550 - $163,913
Zone C: $115,785 - $151,164
- 10+ years of Channel experience with 5+ years of GSI marketing experience
- Experienced in managing multi-million dollar budgets effectively to drive pipeline and ROI
- Experienced in getting GSI partners to take marketing action
- Able to self-manage in a remote environment
- Successful in understanding, adopting, and explaining net-new complex programs or marketing opportunities
- Experienced in designing full funnel marketing plans
- Experienced in event planning and execution
- An effective communicator that keeps all relevant parties up to date
Education/Experience: Bachelor's degree in marketing or other relevant field, or equivalent experience/training required.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh.
In line with local law, identity verification (which may include use of biometric data) is a condition of employment with Atlassian for employment fraud purposes.
