The posting
Marketing Lead for Home Care Agency in New Jersey
Job Title: Marketing Lead
Location: Westfield, Union County NJ
Company: Autris Healthcare
Reports To: Executive Director/Administration
ABOUT US:
Autris Healthcare is a growing provider of home care services, dedicated to enhancing the quality of life for
our clients. We are committed to delivering compassionate, personalized care and support to individuals,
whether at home or in other care settings. As we continue to expand, we are currently seeking a highly
organized and motivated Marketing Lead to join our team and help us achieve our mission.
JOB SUMMARY:
Responsible for managing all aspects of the organizations marketing and sales, including overseeing the
members of the marketing/sales team, establishing and maintaining positive relationships with clients and
referral sources, responding to customer requests and concerns, and guiding the team to ensure marketing
objectives align with business goals. You will also serve as the main point of contact between the
advertising team and other departments.
ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES:
1. Directs all daily marketing operations including providing direct oversight of the
establishment and implementation of marketing/sales initiatives.
2. Ensuring compliance with laws on anti-kickback, marketing practices, and patient
solicitation. As the primary decision-maker, they guide strategic marketing initiatives
and ensure alignment with business goals. They also maintain ethical standards and
encourage innovation within the team.
3. Oversee the progress of the advertising team in relation to SEO, Google Ads, and Meta
Ads.
4. Assists the Executive Director/Administrator in establishing organization volume
projections in the monthly/annual budget and in establishing allocations for the
marketing department. Monitors allocation of resources according to budgetary
limitations.
5. Continuously conducts market assessments to ensure that paid advertising budgets are
properly allocated to target the right audience, meet KPIs and metrics to optimize ads,
bids, and audience targeting.
6. Employs marketing and promotional initiatives to achieve budgetary volume
projections. Analyze performance data from SEO, Google Ads, Meta Ads, and content
efforts.
7. Track and evaluate the advertising team's performance in ads, SEO, and paid campaigns,
adjusting strategies as necessary. Prepare quarterly reports to evaluate the success of paid
advertising campaigns.
8. Builds and monitors community, customer, payer and patient perceptions of Autris
Healthcare as a high-quality provider of services.
9. Provides leadership in strategic planning including identifying opportunities for
additional or improved services to address customer needs. creation of a monthly content
calendar ensuring consistency across platforms and campaigns.
10. Lead market research efforts to gather insights into competitors' advertising strategies
and customer preferences.
11. Maintains comprehensive working knowledge in the field of marketing and shares
information with appropriate organization personnel.
12. Oversee community engagement activities and potential partnerships to boost marketing
efforts.
13. Monitors and reports cost-effectiveness of marketing efforts. Provide direction to the
team on outreach strategies that can complement SEO and paid ad efforts.
The above statements are intended to be a representative summary of the major duties and responsibilities
performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other
than those stated in this description.
POSITION QUALIFICATIONS:
1. Bachelor's degree in Marketing, Business Administration, or related field; Masters
degree preferred.
2. At least three (3) years experiences in health care marketing management, preferably in
home care operations. At least one year experience in sales preferred.
3. Demonstrated ability to supervise and direct professional and administrative personnel.
4. Ability to market aggressively and deal tactfully with customers and the community.
5. Knowledge of corporate business management.
6. Demonstrates excellent communications, negotiation, and public relations skills.
7. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in
performing job responsibilities.
WHAT WE OFFER:
Competitive salary and comprehensive benefits package.
Year-end bonus based on performance.
Paid vacation and sick days.
Opportunities for professional development and career growth within the agency.
A supportive, caring work environment that prioritizes employee well-being.
Ongoing training and development to enhance your skills and career progression.
Employee wellness programs to promote work-life balance.
Employee recognition initiatives to celebrate achievements.
A 90-day performance review will be conducted to assess progress and performance.
If you are passionate about providing outstanding support in a dynamic environment, we encourage you to apply for this exciting opportunity.
Email us: [email protected]
Call us: 646-791-9669
