The posting
YOUR OPPORTUNITY
As Market Manager, you will lead Bacardi’s on-premise execution, relationships and growth across Massachusetts, with a primary focus on Boston. You will manage approximately 25 influential on-premise accounts, deliver sales targets and KPIs, and develop customer strategies and business plans. You will also provide day-to-day market leadership to distributor-based Brand Development Managers and Bacardi Brand Ambassadors while collaborating across the sales and marketing organization.
ABOUT YOU
You are an inspiring leader and owner of your market putting the customer and consumer at the heart of everything you do in order to achieve sales goals and objectives leaving a long-lasting impact.
You are an important day-to-day face of Bacardi towards the distributors, customers, and agency partners (ambassadors or event staff) in your dedicated territory and will act as the key contact for those customers, driving new business and maintaining sustainable long-lasting relationships.You will be based in Greater Boston, Massachusetts.
RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
- Provide day-to-day leadership, coaching and market direction to four distributor-based Brand Development Managers dedicated to the Bacardi portfolio, as well as three Bacardi Brand Ambassadors. This role does not currently have direct Bacardi reports.
- Lead regular distributor and market team meetings by developing agendas, reviewing performance, discussing programming and promotional plans, and aligning partners on goals, objectives and execution priorities.
- Collaborate cross-functionally, using Bacardi resources and distributor partnerships to maximize performance, increase volume and build long-lasting business opportunities across the market and account universe.
- Collaborate with and influence distributor territory managers and sales consultants to execute local market priorities and plans.
- Develop and strengthen relationships with key customer accounts, creating strategies and plans that deliver win-win outcomes through impactful presentations and evaluation of return on investment.
- Manage budgets, pricing, promotional programs and investment decisions effectively, evaluating program costs and return on investment to drive profitable growth.
- Provide market and competitive brand updates to the commercial team to include timely and accurate communication of changing field conditions that may affect volumes as well as staffing changes at distributors and competitors.
- Coordinate the schedules and market activities of Brand Ambassadors and support visiting brand teams by organizing account visits, activations and other market priorities.
- Serve as the leader of the Massachusetts on-premise channel. Build the local market sales execution plan with the State Manager and Regional Director, own sales targets and KPIs, and drive execution to achieve them.
- Engage with new and existing customers to capitalize on business opportunities.
- Partner with accounts and serve as a business consultant to support customer objectives.
- Maintain a strong and consistent presence in the trade, building relationships across Boston’s close-knit hospitality community and staying connected to customers, distributor partners and local market trends.
- Manage and grow approximately 25 influential on-premise accounts located primarily in Boston while overseeing the broader Massachusetts on-premise business.
SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
- Bachelor’s degree in Business or related field required
- Ideally, you have at least three years of sales experience within the spirits, beverage or hospitality industry, including two or more years of on-premise experience. Previous experience in a Market Manager or comparable market leadership role is preferred.
- You have an understanding of the on-premise business and the critical business factors that drive and impact customer’s business decisions.
- By living a Founder’s mentality, you are a leader and owner of your market passionate about driving business results.
- You are influential communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also being relaxed, giving presentations in front of small groups of people including executives, Bacardi Primos, vendors and customers (both internal and external) at all levels of an organization.
- You are computer proficient working in MS Office Products, including Word, Excel, PowerPoint and Outlook and can use advanced computer functions, including navigating the Internet.
The base salary range listed for this position is $105,000-$115,000. The salary within the range will be determined by the successful candidate's location, experience, skill set and other relevant factors.
LEADERSHIP AGILITY
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
- Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
- Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.
U.S. applicants have rights under Federal Employment Laws.
Perks of Working for us
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement:
- Competitive Pay Package
- Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
- Retirement/Pension Plan
Health & Wellbeing
- Medical, Critical Illness, and Life Insurance
- Employee Assistance Programs
- Best-in-class, family-friendly, and inclusive leave policies
Additional Benefits
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
