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Open nowPosted 198 days ago

3D打印爱好者专属-高级产品营销（国内&海外）

bambulab/experienced383 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now3D打印爱好者专属-高级产品营销（国内&海外）bambulab/experienced · Shenzhen, Guangdong, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on bambulab/experienced's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.0%1 day
  2. 4.3%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 198 days ago

The posting

产品同质化，没啥可讲是每个产品营销都曾经历的痛苦。而3D打印机完全不存在这个问题，它充满了各类神奇的技术和应用，拥有广阔的空间去挖掘和演绎。在拓竹，你将负责把抽象的技术，转化为能打动大众的故事，亲身经历新技术从小众走向家喻户晓的旅程。

挖掘包装产品特性，并进行演绎和叙事，以在用户脑海中形成清晰有力的产品认知为工作目标 1.产品定位与卖点挖掘 - 参与新产品从概念到上市的全流程，与产品、研发团队紧密合作，确保营销方向与产品迭代保持一致。 - 深入分析用户需求、行业趋势与产品特性，输出产品定位。 - 负责产品核心卖点的提炼与故事化包装，参与整合营销传播计划的制定。 2.营销素材策划与落地 - 和设计团队一块，策划并产出各类营销素材，有效演绎产品卖点( 官网内容、宣传片、产品白皮书、展会物料等) - 审核把控各个传播模块的内容，确保用户接触到的内容都能体现产品策略。 3.竞对分析 - 持续跟踪和分析竞争产品、行业动态与用户反馈，输出市场洞察与竞品对比。 - 根据市场变化及时调整宣传策略，提升产品在市场中的竞争力。

1. 对科技产品充满热爱和探索欲，3D打印、DIY、科技数码爱好者优先； 2. 有3年以上消费电子行业产品营销岗位任职经验； 3. 具备极强的包装叙事能力和用户视角，擅长拆解复杂的概念并转化成用户语言； 4. 具备极强的项目管理和跨部门协调能力，能无障碍的对接设计、视频、动画、数据分析等等相关资源方； 5. 英文能作为工作语言，口语优秀者加分。

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