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Open nowPosted 78 days ago

用户与市场研究(GTM方向)

bambulab/experienced381 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now用户与市场研究(GTM方向)bambulab/experienced · Shenzhen, Guangdong, Chinese Mainland
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11.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 78 days ago

The posting

Customer Insights 1.建立持续的 Voice of Customer 体系,深入理解不同用户群体的需求、痛点和购买动机; 2.设计并执行定性、定量研究,包括用户访谈、焦点小组、问卷调查、可用性测试等; 3.分析用户购买路径,识别影响购买和流失的关键因素; 4.收集并整合来自社区、社交媒体、售后、代理商及销售团队的用户反馈,形成统一的用户洞察; Competitive Intelligence 5.建立竞争情报体系,持续跟踪全球 3D 打印市场及主要竞争品牌的发展动态; 6.监测竞争产品的功能、价格、定位、营销策略、渠道布局及上市节奏; 7.监测行业趋势、技术演进及新兴玩家,持续追踪市场表现及竞争动态。

Must Have 1.本科及以上学历,市场研究、商业分析、心理学、社会学、统计学或相关专业优先; 2.三年以上 Consumer Insights、Market Research、Competitive Intelligence 或 Product Marketing 相关经验; 3.熟悉定性及定量研究方法,能够独立设计研究方案并完成分析; 4.具备优秀的数据分析能力,能够从复杂信息中提炼关键结论; 5.良好的英文阅读及沟通能力,可跟踪全球市场信息并与海外团队协作; 6.优秀的逻辑思维和结构化表达能力,能够影响跨部门决策。 Preferred 1.有消费电子、智能硬件、Maker 或科技行业经验; 2.熟悉海外市场的消费者研究; 3.熟悉 Reddit、YouTube、Discord、Facebook Group 等海外社区生态,并能够从中挖掘用户声音; 4.有咨询公司、市场研究机构或互联网战略分析背景者优先。

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