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Open nowPosted 132 days ago

国内商城增长负责人

bambulab/experienced381 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now国内商城增长负责人bambulab/experienced · Shenzhen, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 132 days ago

The posting

1.对增长结果负责:制定并落地商城增长策略,对 GMV、流量转化、复购率、客单价等核心指标负责; 2.结合场景设计营销:深度利用 Handy 的用户场景数据(耗材使用、模型收藏、设备状态等),设计带营销叙事的推荐与转化方案,而非基础电商或单纯低价促销; 3.打通转化链路:梳理并打通 MakerWorld、Handy 等触点到商城的转化路径,定位流失节点并持续提效; 4.驱动复购与生态变现:围绕「主机用户 → 耗材/配件复购 → 换新机/独家货盘」设计核心路径与权益体系,提升用户全生命周期价值; 5.统筹流量与活动策划:灵活调用 App 流量资源策划老带新裂变等增长活动,并联动公众号、KOL 等外部渠道承接转化新用户; 6.输出策略产品方案:将增长策略转化为清晰的产品需求,推动产品团队落地,并通过数据分析与 A/B 实验验证假设、快速迭代。

1.统招本科及以上学历,5 年以上电商/增长相关经验,主导过商城或交易链路的增长,并有可量化的增长成果; 2.运营策略能力突出且具备产品思维,能独立产出清晰的增长策略方案与产品需求; 3.深刻理解电商转化漏斗,熟悉裂变、营销、会员权益、货盘与价格等增长杠杆,并善于结合产品场景设计增长(理解"合适的推荐"优于"单纯低价"); 4.熟练使用数据分析工具,能独立完成漏斗、归因分析与实验设计,以结果为导向; 5.具备独立操盘能力,能在缺乏成熟方法论与现成数据的从 0 到 1 业务中自主拆解问题、定义策略并完成增长闭环; 6.加分项:有内容社区/UGC 平台转化经验,或 3D 打印、消费电子等软硬件生态背景,或商城从 0 到 1 搭建经验。

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