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Open nowPosted 237 days ago

高级社媒投流(国内方向)

bambulab/experienced383 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now高级社媒投流(国内方向)bambulab/experienced · Shenzhen, Guangdong, Chinese Mainland
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Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.0%1 day
  2. 4.3%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 237 days ago

The posting

1、目标拆解:分平台制定国内社媒投放策略、预算模型与落地路径,将品牌声量、搜索指数、SOV等宏观目标转化为可计算的社媒投放子目标,兼顾目标达成与成本效率。 2、投放落地:主导抖音、B站、小红书、微信等平台的信息流、搜索、资源位等投放,确保目标、节点与创意同频。 3、数据归因:通过社媒后台工具和内部数据库的数据分析,与电商投放合作,建立投放目标的归因模型,复盘并优化投放方案、反推内容创作。 4、内部梳理:梳理国内社媒 SOP 及流程机制,与数据部门一起搭建内部数据看板。与社媒营销配合,负责投流相关的供应商引入和管理。

1、本科及以上学历,市场营销、统计学、计算机、金融工程等相关专业,3年以上相关工作经验,有硬件/3C/科技行业背景优先。 2、熟悉各类主流内容平台(如抖音、快手、视频号、小红书等)的运营规则、推广机制和广告投放系统。 3、具备较强的数据拆解能力和数据归因能力。具备出色的项目管理能力,能够合理分配资源、运用资源,实现业务目标的落地。 4、愿意在创业环境中工作,接受 0-1 的挑战。对社媒投放有持续的热情,关注行业先进案例。

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