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Open nowPosted 51 days ago

海外社媒运营(矩阵号)

bambulab/experienced383 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now海外社媒运营(矩阵号)bambulab/experienced · Shenzhen, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.0%1 day
  2. 4.3%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 51 days ago

The posting

1. 内容矩阵规划 - 基于 Instagram、TikTok 平台特性及欧美用户行为习惯,制定账号内容方向与发布节奏; - 结合品牌阶段性目标,规划内容选题,确保内容与账号增长策略高度协同。 2. 短视频创意策划 - 负责 Instagram Reels 和 TikTok 的短视频脚本创作与创意提案; - 洞察欧美主流平台热点趋势、流行格式与 BGM,将其转化为符合品牌调性的内容创意; - 对接视频制作团队,清晰传递创意意图,推动内容从策划到落地。 3. 热点监测与趋势感知 - 持续跟踪 TikTok、Instagram 及 Reddit 等平台的实时热点与内容趋势; - 快速判断热点与品牌的结合可行性,及时提出借势创意方案。 4. 内容效果复盘 - 追踪各平台内容数据表现(播放量、互动率、涨粉等核心指标); - 定期复盘内容策略,提出基于数据的优化迭代建议。

1. 硬性要求 - 有欧美社媒平台(Instagram / TikTok)实际运营经验,能理解欧美用户的内容偏好与平台文化; - 有完整的短视频内容策划经历,能独立产出脚本及创意提案; - 对 TikTok、Instagram 平台机制、热点节奏有清晰认知,能识别并快速响应趋势。 2. 核心能力要求 - 创意感知力强:对流行内容格式、视觉风格、BGM 趋势有直觉性敏感度; - 热点判断力准:能区分「值得借势」与「不适合品牌」的热点,不盲目追热; - 策划表达清晰:脚本与创意提案逻辑清晰、执行层可读性强,能有效减少与制作团队的沟通损耗; - 跨文化理解:真正理解欧美用户语境,而非从中文思维直译。 3. 加分项 - 有科技、硬件、消费电子或 Lifestyle 品类相关社媒内容经验; - 本人日常是欧美社媒平台的重度用户,有自己的内容审美判断; - 有独立运营过海外账号或参与过跨国品牌项目经验。

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