The posting
At Bensons for Beds, we exist to help the nation sleep better by becoming the UK’s most trusted sleep solutions specialist. As a Colleague Content Creator, you’ll play a key role in keeping our colleagues informed, inspired, and connected to our vision, promise, and values. By creating engaging, clear, and creative communications, you’ll help every colleague understand how they contribute to giving our customers their best night’s sleep. As a hands-on content creator, you’ll produce engaging digital content that supports communication, learning, and business objectives.
This is a shared role, split between our Internal Communications and Learning & Development teams, working closely with colleagues across our stores, manufacturing, warehousing, and support centre. Your role helps to make sure every colleague receives accurate, timely, and relevant information and learning — whether that’s through written updates, videos, digital platforms, learning content, or events. By doing this, you’ll keep everyone connected to our strategy, culture, and customer promise.
Role Responsibilities
- Plan, create, and publish engaging content across multiple channels, from newsletters and intranet articles to video, graphics, and events.
- Film, edit, and produce short-form videos for internal campaigns, to share on internal channels and LinkedIn, bringing our products, people, and values to life for our colleagues — including product demonstrations and promotional material.
- Create digital content, including video and photography, turning ideas and briefs into clear, engaging content for colleagues across the business.
- Support the creation of digital learning content, including product development videos and in-store sales videos for new product launches.
- Design and produce PDFs, product benefit guides, and learning journey pathways that help colleagues learn quickly and sell with confidence.
- Support and deliver virtual events and internal campaigns, from company-wide briefings to smaller bespoke sessions.
- Act as a champion for our tone of voice and brand guidelines, ensuring every piece of communication and content reflects who we are.
- Help maintain and organise our digital asset library, including templates, images, video, and files, so content is easy to find and reuse.
- Review content performance and use data and colleague feedback to continually improve what we create. Knowledge & Qualifications Educated to A level/higher education level. A degree in Communications, Media, or a related field would be an advantage. Skills A natural storyteller with the ability to create, edit, and tailor content for different audiences and channels. Proficiency in filming and editing video content for internal and external platforms (e.g., LinkedIn, TikTok, Instagram). A good eye for visual content, with photography and design skills to create guides, PDFs, and learning materials. Confidence using digital communication tools like Microsoft SharePoint, Teams, Viva Engage, and video-editing software. Organised, adaptable, and calm under pressure — able to juggle multiple priorities and deadlines. A confident communicator who listens well and builds strong networks quickly. A proactive problem-solver with a positive, “can-do” mindset. Experience & Other Requirements Demonstrates tact, diplomacy, and discretion — trusted with confidential information. Excellent organisational and multi-tasking abilities. Flexible with working hours and location when required. Comfortable working independently while being a supportive team player. At least one year’s experience in a busy communications team, ideally in a multi-site organisation.



