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Open nowPosted 70 days ago

2027届秋招-创意编导(小游戏)

boke/581609110 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now2027届秋招-创意编导(小游戏)boke/581609 · Shanghai, Chinese Mainland
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11.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
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  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 70 days ago

The posting

1、创意策划与全流程管理:参与小游戏广告素材的创意生产,负责从用户洞察、创意构思、脚本撰写、分镜设计到素材落地的全流程推进,确保创意方案高质量执行。 2、广告脚本创作与视觉预演:深入理解小游戏玩法及用户需求,结合市场热点和平台内容趋势,独立完成广告脚本策划;运用 AI 工具(如可灵、即梦、Lovart 等)进行创意可视化、视频预演及内容优化,提升创作效率。 3、数据分析与创意迭代:跟踪广告素材投放表现,结合 ROI、付费成本、转化效果等数据指标,分析素材表现原因,持续优化创意方向和内容策略。 4、竞品研究与创意方法沉淀:关注行业趋势及头部竞品素材,拆解其创意逻辑、用户吸引点、叙事结构及视觉表现方式,沉淀可复用的创意策略和方法论。 5、跨团队协作与项目推进:作为创意链路核心角色,与投放、美术、程序及外部供应商保持高效协作,推动创意方案从想法到最终素材的落地,并持续优化执行效果。

1、本科及以上学历,硕士优先,戏剧影视文学、广播电视编导、广告学、数字媒体、影视制作等相关专业优先;有游戏广告、内容创作、短视频运营等相关经历者优先。 2、具备优秀的创意策划与内容洞察能力,能够结合用户需求、市场热点及小游戏玩法特点,产出具有吸引力和传播潜力的广告创意。 3、具备较强的文字表达和沟通协作能力,能够清晰输出创意方案、脚本及制作需求,并有效推动设计、制作等环节落地。 4、具备 AI 工具应用意识和学习能力,主动探索 AI 在创意生产流程中的应用,能够使用可灵、即梦、Lovart、ChatGPT 等工具辅助脚本创作、画面预演、素材优化及工作提效。 5、具备数据意识和复盘能力,愿意通过数据分析理解用户反馈,不断优化创意方向和内容表现。

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