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Open nowPosted 72 days ago

2027届秋招-品牌营销（游戏方向）

boke/581609111 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now2027届秋招-品牌营销（游戏方向）boke/581609 · Shanghai, Chinese Mainland

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  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on boke/581609's own form.

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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 72 days ago

The posting

（1）协助小游戏产品的整体营销策略落地，以品效合一为目标，对营销内容质量、规模及用户活跃、用户新增指标负责。 （2）熟悉小游戏产品的各类营销方式，包括直播、IP 合作、达人营销、事件营销、短剧定制等，对营销项目完成度和效果负责，实现推广效果最优化。 （3）保持对市场热点及新营销手段的敏锐度，可结合热点完成产品内容创新，及时开展爆款或热点分析，总结规律并有效应用到自身负责的产品中。 （4）与游戏项目组、发行团队深度协作，阶段性复盘营销效果，以实现用户规模增长、提高用户粘性为综合目标。

（1）本科及以上学历，具备游戏营销相关实习经验。 （2）了解国内休闲小游戏市场，熟悉内容生态营销，可独立完成基础推广策划内容并落地执行。 （3）热爱游戏，对行业发展有自身思考与见解，对热点信息具备足够敏感度。 （4）思维活跃，富有创意，逻辑清晰，具备良好的统筹与沟通能力。

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