Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 17 hours ago

Marketing Operations Manager

Boku12 open roles

Where
London
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowMarketing Operations ManagerBoku · London

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Boku's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.9% of postings close within 7 days. Measured by our own scanner across the market. Boku postings stay open a median of 36 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 12.9%7 days
  4. 21.0%14 days
  5. 35.6%30 days
  6. 58.5%60 days
This job: posted 17 hours ago

Boku median: 36 days open

The posting

Build the payment infrastructure powering global commerce.

Boku connects billions of consumers to the payment methods they prefer, one market at a time. Our platform connects the world’s leading digital businesses to the local payment methods their customers already use. Spotify, Meta, Microsoft, Netflix and Tencent already run on Boku’s payment infrastructure. We operate across 60+ countries, support 200+ local payment methods and reach 7.5 billion consumer accounts.

With headquarters in London and San Francisco and colleagues working across markets around the world, Boku is global by default. From London to Mumbai, São Paulo to Singapore, our teams collaborate across time zones, markets and cultures to build products for customers around the world.

Join us to solve complex, real-time payment challenges at global scale. We share knowledge freely, take ownership of complexity and look for people who question how things are done and find better ways to build.

Role Purpose

The Marketing Operations Manager owns the systems, data and processes that power how Boku Marketing operates globally and how Marketing feeds the wider go-to-market motion. This hands-on role combines deep technical expertise with strategic, commercial leadership: building a trusted MarTech foundation, improving marketing influence and attribution, and turning campaigns into measurable pipeline and revenue impact. The role works closely with Demand Generation, Sales and Revenue Operations to deliver scalable campaign operations, disciplined lead management and practical AI-enabled ways of working.

Key Responsibilities

Own and continuously improve the operating model, technology and data that enable Marketing to plan, execute and measure high-impact global activity.

  • MarTech stack and architecture: Own the end-to-end marketing technology stack, anchored on Salesforce and Account Engagement. Configure, document and optimise integrations, data flows, permissions and processes so the stack is reliable, scalable and easy for teams to use.
  • Marketing influence, attribution and reporting: Build and evolve marketing influence and attribution models that connect programmes and touchpoints to pipeline and revenue. Establish reporting standards and actionable dashboards for campaign performance, funnel conversion, contribution and ROI.
  • Lead lifecycle management: Design and maintain the trackable path from initial signal and conversion capture through enrichment, scoring and qualification to sales handover, opportunity creation and revenue. Partner with Revenue Operations to define service levels and measure lead-to-opportunity performance.
  • Lead scoring and data strategy: Build and iterate fit, engagement and intent scoring models. Own data hygiene, enrichment, segmentation, consent and governance practices, including GDPR and applicable regional requirements.
  • Campaign and event operations: Build and optimise event, email and nurture campaigns in Account Engagement. Partner with marketing stakeholders to create repeatable campaign workflows, audience logic, tracking and post-campaign measurement.
  • ABM operations: Enable our account-based marketing approach through account selection, segmentation, buying-group data, account journeys, orchestration and measurement in close partnership with Demand Generation, Sales and Channel Marketing.
  • AI and workflow automation: Turn AI into practical improvements by automating recurring work, reducing manual effort and improving quality. Build and maintain Marketing’s AI standardisation framework, including approved tools, prompt libraries, review standards and data handling rules.
  • Marketing operating cadence: Support marketing leadership to define strategic initiatives, targets and OKRs; manage the operational cadence and leadership reviews; track budget and progress; and unblock cross-functional initiatives across demand generation, channel marketing and brand.
  • Process improvement and delivery: Drive operational efficiency by identifying friction, establishing best-practice project management methods and coordinating high-priority integrated campaigns across content, events and ABM.
  • Team enablement and adoption: training programmes, playbooks, documentation, office hours, new-user onboarding, and using adoption feedback to improve processes.

Measures of Success

  1. Trusted marketing data: agreed data-quality standards, documented governance and measurable improvement in completeness, accuracy and compliance.
  2. Lead lifecycle performance: visible conversion and velocity from MQL through sales acceptance, opportunity creation, pipeline and revenue.
  3. Effective scoring and handover: scoring model and service-level performance regularly reviewed with Revenue Operations and Sales, with actions taken to improve quality and follow-up.
  4. Campaign and event operational excellence: campaigns launched accurately, on time and with consistent audience, tracking, consent and reporting standards.
  5. Marketing contribution insight: influence and attribution reporting used in leadership decisions, with clear visibility of programme contribution to pipeline and revenue.
  6. Operational leverage: practical AI and workflow automation adopted for priority processes, reducing manual effort while maintaining quality and data-handling standards. Training, playbooks, and measurable user adoption

Key Skills, experience and Competencies

  • Salesforce and Account Engagement expertise: Advanced hands-on experience designing, building and optimising marketing automation, CRM processes, integrations, reporting and governance.
  • B2B marketing operations: Demonstrated experience in high-growth payments, SaaS or technology environments, supporting demand generation, channel marketing, ABM and brand teams.
  • Attribution and analytics: Strong analytical capability, with the ability to translate complex funnel, campaign and revenue metrics into clear business insights and decisions.
  • Lead management and data governance: Experience developing lead scoring, lifecycle, enrichment and handover frameworks, alongside strong knowledge of data quality, privacy and GDPR.
  • Campaign and ABM execution: Hands-on expertise building email, nurture and event campaigns, with a deep understanding of ABM strategy, audience operations and measurement.
  • AI and automation: Practical experience identifying high-value automation opportunities and applying AI responsibly through repeatable workflows, standards and controls.
  • Programme leadership and influence: Able to lead operational cadences, manage competing priorities and influence cross-functional stakeholders without direct authority in a fast-paced environment.
  • Enablement and training. Ability to turn technical capabilities into practical guidance and training for marketing team.

Qualifications

  • No formal qualification is essential; min 7 years equivalent practical experience in marketing operations, revenue operations or marketing technology is required.
  • Salesforce and/or Account Engagement certifications, or demonstrable equivalent hands-on expertise.
From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Boku's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Boku's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Boku's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.