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Open nowPosted 35 days ago

电商投放

booster/index80 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now电商投放booster/index · Beijing, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on booster/index's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.9% of postings close within 7 days. Measured by our own scanner across the market. booster/index postings stay open a median of 6 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.9%7 days
  4. 22.4%14 days
  5. 38.1%30 days
  6. 59.0%60 days
This job: posted 35 days ago

booster/index median: 6 days open

The posting

1、站内广告全盘投放与账户运维；负责天猫、京东等主流电商平台站内付费广告投放全流程工作，涵盖直通车、超级推荐、万相台、京东快车投放等核心广告工具。独立完成账户搭建、计划新建、关键词筛选、人群定向、资源位选择、出价调价、预算管控等日常运维工作，保障账户稳定健康消耗，实现店铺流量精准扩容。 2、投放策略优化与指标达成；根据店铺月度、季度GMV、ROI、CAC、转化率、点击率等核心业务目标，制定贴合品类特性的投放策略，合理拆分日/周/月预算。实时监控投放数据，动态优化投放模型，及时关停低效计划、放大优质流量，持续降低获客成本，提升投产比，保障各项投放指标落地达标。同步把控618、双11、大促节点投放节奏，提前规划大促投放方案、预算配比与爆发节奏。 3、素材落地与内容协同优化；对接设计、运营团队，结合产品卖点、平台流量规则、用户偏好，输出广告素材、短视频、落地页优化需求。跟进素材测试、迭代与复盘，筛选高点击、高转化优质素材，淘汰低效素材，建立素材库沉淀，通过素材优化持续提升投放转化效率，贴合平台流量算法规则。 4、数据复盘与竞品分析；每日监控流量、消耗、转化、投产、客单价等核心数据，每周/每月输出投放复盘报告，总结投放问题、优化经验及迭代方案。持续调研行业竞品投放策略、流量渠道、出价逻辑、素材风格，结合市场动态调整自身投放打法，挖掘新流量机会点，优化人货场匹配度。 5、流量联动与店铺运营配合；联动店铺运营、产品、客服团队，配合新品破零、爆款拉升、清仓活动、日常销货等不同场景的投放需求，通过付费流量撬动自然流量，实现付费与免费流量协同增长，助力店铺整体层级与销量提升。

1、5年电商站内付费投放实操经验，熟练掌握天猫/京东/抖音商城至少一个主流平台的全套投放逻辑，有标品、快消、家居、服饰等品类投放经验者优先。 2、精通对应平台广告工具操作，熟悉关键词布局、人群包搭建、出价策略、预算管控、素材测款等核心玩法，对流量、转化、ROI数据高度敏感，具备独立优化账户、盘活流量的能力。 3、具备清晰的数据思维，能够通过数据拆解问题、定位短板、落地优化动作，可独立输出常态化复盘报告，具备良好的策略迭代能力。 4、熟悉电商平台规则、流量机制及大促投放节奏，了解行业竞品投放打法，具备主动挖掘流量机会、优化投放模型的意识。 5、工作认真负责、抗压能力强，具备良好的沟通协同能力与执行力，能适配大促高强度工作节奏，有目标感和结果导向思维。 6、有成熟爆款操盘经验、多平台投放经验者优先录用。

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