The posting
Our offices in Boca Raton, FL and Nashville, TN are where we come together for collaboration, education, and celebrations, and we’re looking for teammates who can join us in person for those meaningful moments.
Reports to: VP, Communications Years Experience: 7+ Years Department: Communications
The Position:
A successful Account Director (AD) is a self-starter with a strong skill set in communications strategy development and execution, taking a hands-on approach to deliver innovative, research-driven programming for our hospital and health system clients. As a team leader and overall project manager, you will serve as the liaison between clients and the internal agency team, ensuring that client needs and goals are met on every project. You will develop a comprehensive understanding of the client’s business, consumers, and marketplace dynamics.
You are a thinker capable of providing level-headed counsel on complex issues, an exceptional writer skilled in multi-channel communications, and adept at managing multiple engagements and deadlines. This AD is a versatile utility player, comfortable proposing proactive reputation campaigns as well as crafting responsive strategies to safeguard client reputations during crises. You will also grasp the role of corporate communications in influencing and activating target audiences for organizational benefit. The ideal candidate will have a proven track record in team leadership and the development and execution of strategic communication programs, particularly in integrated marketing campaigns, while collaborating closely with in-house and agency partners.
The Responsibilities:
Includes, but not limited to the following:
- Ownership of forming strong client relationships, earning the reputation of a trusted advisor to senior and executive level client contacts through thought leadership and strategic counsel
- Leadership of agency team serving as an account and project lead, ensuring the successful execution of client initiatives by fulfilling project scope, meeting client needs, adhering to deadlines and demonstrating responsibility for overall results
- Provide strategic counsel to clients that offers solutions to current issues and proactively foresees future issues with a strong point-of-view
- Oversee the creation and execution of communications plans, scenario plans, and executive messaging tailored to healthcare audiences in alignment with the broader account strategy.
- Work across teams identifying opportunities to bring in various disciplines and expertise within the agency to contribute value to clients and projects
- Draft materials, from communications plans and scenario plans to reactive statements and executive messaging
- Identify organic growth opportunities and pitch innovative ideas that align with client goals and the overall engagement strategy
- Knowledge of communications, and healthcare, allows you to work autonomously and with limited oversight to drive work forward
- Coach and mentor junior team members by providing guidance, feedback and support for their development; collaborate with team members across departments to deliver strategic and creative engagements for clients.
The Essentials:
- Local to Nashville, TN or Boca Raton, FL area and able to work in office as needed
- Experience working in proactive communications and crisis communications
- Demonstrated ability to build relationships quickly both internally and externally
- Help ensure all deadlines are met for the team and client by following a pre-determined timeline for the engagement
- Vendor management or account management experience preferred
- 7+ years of agency or in-house experience
- Be a communicator:
- Excellent interpersonal and communications skills, in-person, and over the phone or internet meeting platforms (Zoom, Teams, etc.).
- Exceptional writing and presentation skills with the ability to connect with internal and external audience
- Superior organizational skills, attention to detail and follow through with the ability to anticipate client needs and be one step ahead
- Discernment to protect confidential information, both verbal and written
- Ability to travel as needed
The Vision:
BPD Health is the strategic growth partner trusted by the most ambitious brands in health. Purpose-built for health brands, health systems, pharmaceutical companies and healthcare innovators, we help organizations grow by connecting market position, team engagement, physician referrals, patient demand, payer relations and community impact into one coordinated growth system. As part of MJH Life Sciences, we give clients direct access to the largest physician engagement network in the U.S.
Unified BPD unites our diverse backgrounds and perspectives into a stronger collective—one that fosters a more inclusive, impactful future for our people, our clients, and healthcare as a whole. Guided by ongoing reflection and learning, we respect every race, ethnicity, gender expression, sexual identity, ability, and life experience.
As BPDerrrs, we:
- Celebrate and value what makes each of us unique;
- Unite around our shared purpose to ignite greatness in those we serve and, by extension, help them improve the health to the communities they serve;
- Lead through inclusive work that authentically connects with all consumers and champions health equity for all
- Lean into honest dialogue, acknowledging that building a diverse workforce, fostering belonging, and creating the best, most inclusive work for our clients and their communities is an ongoing journey.
This commitment ignites our organization’s greatness and grounds the brilliant work we do for our clients and communities.
BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.
