The posting
Our offices in Boca Raton, FL and Nashville, TN are where we come together for collaboration, education, and celebrations, and we’re looking for teammates who can join us in person for those meaningful moments.
Reports to: EVP, Growth Years Experience: 10+ Years Department: Growth
The Position:
The VP, Growth is a senior business development leader responsible for expanding BPD’s presence within the pharmaceutical and biotechnology markets. This role drives new-client acquisition and profitable revenue growth by connecting BPD’s marketing, brand, and data-enabled solutions to the business needs of pharma and biotech companies.
Reporting to the Head of Growth, the VP will help shape and execute BPD’s expansion into these markets, building on our parent company, MJH Life Sciences established position, reputation, and industry relationships. This leader owns the full new-business lifecycle—from market targeting, prospecting, and opportunity qualification through proposals, presentations, contract negotiations, and close.
The ideal candidate brings direct experience winning pharmaceutical and biotechnology business, an established network of industry relationships, and a strong understanding of how these organizations select and engage agency and marketing partners. They combine consultative selling, executive presence, and commercial discipline with practical AI fluency to identify opportunities, develop compelling solutions, and accelerate growth.
The Responsibilities:
Includes, but not limited to the following:
- Acquire new pharmaceutical and biotechnology clients. Originate and close new business across BPD’s portfolio of marketing, brand, and data-enabled solutions, achieving established revenue and profitability targets.
- Shape and execute the market expansion strategy. Partner with the Head of Growth to prioritize companies, brands, and opportunities based on client needs, commercial potential, and BPD’s capabilities.
- Build on MJH Life Sciences market position. Collaborate with MJH Life Sciences leaders and relationship owners to identify relevant introductions, coordinate outreach, and translate industry credibility into qualified BPD opportunities.
- Generate opportunities proactively. Build a sustainable pipeline through an established industry network, targeted outreach, referrals, strategic partnerships, and participation in relevant industry events.
- Develop senior client relationships. Build trust with pharmaceutical and biotechnology leaders across commercial, marketing, brand, digital, and procurement functions, navigating the stakeholders who influence partner selection.
- Lead consultative discovery. Understand prospects’ business objectives, brand and portfolio priorities, commercialization challenges, budgets, and decision-making processes; connect those needs to differentiated BPD solutions.
- Own the full pursuit process. Lead opportunity qualification, pursuit strategy, RFI/RFP responses, proposals, presentations, negotiations, and close, with clear accountability for advancing opportunities.
- Create compelling value propositions. Partner with Principals, senior executives, and cross-functional specialists to develop integrated solutions and business narratives that demonstrate BPD’s relevance and value to pharma and biotech clients.
- Structure profitable engagements. Collaborate with Finance, Legal, and delivery leaders on scope, pricing, and contract terms, ensuring commitments align with BPD’s capabilities and support a successful transition to client teams.
- Maintain disciplined pipeline management. Keep CRM records current and provide accurate monthly, quarterly, and annual forecasts, with visibility into opportunity value, stage, timing, next steps, and risks.
- Apply AI to strengthen growth execution. Use approved AI tools for market and account research, prospect prioritization, personalized outreach, meeting preparation, proposal development, and pipeline analysis.
- Inform BPD’s evolving market offering. Bring client feedback, competitive intelligence, and industry insights into positioning, capability development, and go-to-market planning.
- Represent BPD in the market. Establish credibility through executive conversations, industry engagement, and collaboration on relevant thought leadership.
- Continuously improve performance. Track pipeline coverage, conversion rates, sales cycle length, and win/loss patterns to refine targeting and pursuit practices.
The Essentials:
- 10+ years of progressive experience in agency growth, marketing services business development, or consultative sales, including substantial direct experience selling to pharmaceutical and biotechnology companies.
- Proven success originating and closing new pharma and biotech client engagements, with a demonstrated record of achieving or exceeding revenue targets.
- An established network of relationships with pharmaceutical and biotechnology commercial, marketing, brand, or other relevant decision-makers.
- Strong understanding of the life sciences market, including commercialization priorities, brand launches, lifecycle management, and healthcare professional and patient engagement.
- Experience selling integrated agency or marketing solutions and translating creative, brand, digital, and data capabilities into clear business value.
- Familiarity with pharmaceutical and biotechnology procurement, agency selection, and medical, legal, and regulatory review processes and their implications for marketing engagements.
- Proven ability to lead complex, competitive pursuits involving multiple stakeholders, extended sales cycles, and commercial negotiations.
- Excellent executive presence, communication, and presentation skills, with the ability to develop persuasive proposals and differentiated value narratives.
- Experience collaborating across organizational boundaries to activate relationships, coordinate opportunities, and mobilize cross-functional teams.
- Strong commercial judgment in opportunity qualification, pricing, scope development, and engagement profitability.
- Proficiency with CRM platforms, pipeline management, and forecasting, supported by disciplined follow-through and accountability.
- Practical experience using AI tools to improve business development effectiveness, with sound judgment in evaluating outputs and handling confidential information.
- A proactive, resilient, and hands-on approach, with the ability to shape strategy while personally driving prospecting, pursuits, and results.
- Ability to travel as needed for client meetings, presentations, and industry events.
The Vision:
BPD Health is the strategic growth partner trusted by the most ambitious brands in health. Purpose-built for health brands, health systems, pharmaceutical companies and healthcare innovators, we help organizations grow by connecting market position, team engagement, physician referrals, patient demand, payer relations and community impact into one coordinated growth system. As part of MJH Life Sciences, we give clients direct access to the largest physician engagement network in the U.S.
Unified BPD unites our diverse backgrounds and perspectives into a stronger collective—one that fosters a more inclusive, impactful future for our people, our clients, and healthcare as a whole. Guided by ongoing reflection and learning, we respect every race, ethnicity, gender expression, sexual identity, ability, and life experience.
As BPDerrrs, we:
- Celebrate and value what makes each of us unique;
- Unite around our shared purpose to ignite greatness in those we serve and, by extension, help them improve the health to the communities they serve;
- Lead through inclusive work that authentically connects with all consumers and champions health equity for all
- Lean into honest dialogue, acknowledging that building a diverse workforce, fostering belonging, and creating the best, most inclusive work for our clients and their communities is an ongoing journey.
This commitment ignites our organization’s greatness and grounds the brilliant work we do for our clients and communities.
BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.
