The posting
Brooklyn Sports & Entertainment creates bold, authentic, and unforgettable experiences that redefine sports, entertainment, and hospitality, The Brooklyn Way. As the parent company of marquee properties including the Brooklyn Nets, NY Liberty and Barclays Center, Brooklyn Sports & Entertainment operates at the intersection of live entertainment, premium hospitality, and community engagement.
As it expands its existing portfolio, Brooklyn Sports & Entertainment now includes BK Mag, Brooklyn Wine Club, and a hospitality business developing several location-based entertainment properties.
Whether on the court, on stage, or in the workplace, Brooklyn Sports & Entertainment is driven by a pursuit of excellence—constantly evolving, innovating, and pushing boundaries to elevate its business and expand its fan base. The company is deeply committed to fostering a culture of belonging and inclusion, both internally and across its communities, ensuring that every interaction reflects its values of growth mindset, integrity, accountability and care.
We are guided by our core values:
- Integrity: Be intellectually honest at all times. Demonstrate the highest professional and ethical standards.
- Care: Care for everything and everyone around us. Practice empathy, respect, and inclusion to promote an environment of excellence and success.
- Growth Mindset: Develop ourselves and those around us. Experiment, learn, and improve from everything we do.
- Accountability: Deliver on our word, take responsibility for our actions, and work in the interest of our team.
SUMMARY
Brooklyn Sports & Entertainment is seeking a Creative Director to lead the creative strategy, development, and execution of compelling, culture-shaping work. Reporting to the head of Sports Marketing, the Creative Director will also provide creative mentorship to creatives in the Entertainment brands. This highly collaborative leadership role will be responsible for defining and elevating the creative vision for some of the most iconic brands, experiences, and properties in sports and lifestyle.
The Creative Director will serve as the sports organization's senior creative leader, overseeing the design development of integrated marketing campaigns, brand identities, visual systems, creative production, experiential activations, and consumer-facing creative across every touchpoint. This role will ensure that all creative output reflects the unique DNA of our brands while delivering measurable business impact.
The ideal candidate will inspire and develop a diverse team of creatives, establish best-in-class creative processes, and foster a culture of innovation, accountability, and collaboration. This role is central to shaping the identity and perception of Brooklyn Sports & Entertainment's sports brands and will oversee the end-to-end creative process across a wide range of mediums, including in-venue, social media, web, app, email, out-of-home, experiential, merchandise, video, and print.
WHAT YOU WILL DO
Creative Leadership & Brand Stewardship
- Lead the creative vision and execution across sports brands in the Brooklyn Sports & Entertainment's ecosystem; provide creative mentorship to the creative team in the Entertainment ecosystem.
- Establish and evolve distinctive creative platforms, visual identities, brand standards, and creative frameworks that strengthen brand equity and audience engagement.
- Inspire bold, innovative, and culturally relevant creative work that positions Brooklyn Sports & Entertainment and its properties at the forefront of sports marketing.
- Champion creative excellence across all deliverables, ensuring high-quality execution and consistency across every audience touchpoint.
- Serve as the organization's creative authority, providing strategic direction and constructive feedback throughout the creative development process.
- Create and present on-brief creative solutions with clarity, confidence, and persuasive storytelling.
- Have a view across all Brooklyn Sports & Entertainment brands, ensuring consistent use of design systems, visual standards, tone, and messaging.
Team Leadership & Development
- Lead, develop, and mentor a high-performing team of creatives to achieve business success.
- Foster a culture grounded in accountability, care, integrity, collaboration, and continuous improvement.
- Establish clear goals, expectations, and development plans that support individual growth and team performance.
- Recruit, retain, and develop top creative talent while promoting an environment that encourages creativity, experimentation, and innovation.
- Provide ongoing coaching, feedback, and creative leadership that elevates both team capabilities and creative output.
Creative Operations & Resource Management
- Build and maintain an efficient operating model that enables the team to deliver exceptional creative work on time and within budget.
- Implement systems and processes that support rapid-response creative needs while maintaining strategic and creative integrity.
- Balance competing priorities across multiple brands, stakeholders, and business objectives while ensuring quality and consistency.
- Manage agency, freelancer, production, and vendor relationships as needed.
Cross-Functional Collaboration
- Cultivate trusted relationships with executive leadership and cross-functional stakeholders throughout the organization.
- Partner with Sporting Operations, Partnerships, Ticketing, Hospitality, Merchandise, Content, and Communications teams to develop impactful creative solutions that drive business results.
- Collaborate across departments to ensure creative initiatives are aligned with organizational priorities and audience needs.
WHAT YOU WILL BRING
- 10+ years of progressive experience in creative leadership roles within brands, agencies, media companies, sports organizations, entertainment properties, or related industries.
- Proven experience leading and managing multidisciplinary creative teams in a platform-oriented company.
- Deep expertise in creative direction, brand development, visual storytelling, and integrated marketing campaigns.
- Demonstrated success developing impactful creative work across multiple brands, audiences, and business verticals.
- Proven ability to build, mentor, and scale high-performing creative staff.
- Strong understanding of how consumers behave, and how to create culture in the sports, entertainment, hospitality and lifestyle verticals.
- Operational expertise with the ability to balance creative ambition with business realities, timelines, and budgets.
- Track record of successfully delivering high-profile projects and campaigns from concept through execution.
- Outstanding presentation, communication, and stakeholder management skills.
- Executive presence and the ability to build credibility and influence at all levels of an organization.
WHO YOU ARE
- A creative leader who centers organizational excellence and inspires others through ideas, storytelling and collaboration.
- A strong communicator who can clearly articulate creative strategy, rationale, and vision to diverse audiences.
- Passionate about culture, sports, entertainment, hospitality, and the evolving role of creativity in connecting brands with audiences.
- Deeply connected to contemporary creative trends, consumer behaviors, and emerging technologies.
- A highly collaborative, low-ego leader who builds trust, alignment, and strong partnerships across teams.
- Strategic and detail-oriented, capable of balancing big-picture thinking with flawless execution.
- Agile and energized by a fast-paced, matrixed, and evolving environment.
- Intellectually curious, data-informed, and committed to continuous learning.
- Comfortable making decisions, navigating ambiguity, and solving complex business challenges.
- Motivated by the opportunity to create work that shapes culture, drives business results
COMPENSATION
$170,000 - $195,000 base salary
Full-time employees are eligible for a robust slate of total rewards, including:
- Bonus eligibility
- Medical, dental, and vision coverage; HSA and FSA eligibility
- 401k Employer Match at 4%
- Competitive PTO policy & Company Holidays
- Parental leave policy eligible after 6 months of service
- Access to events at Barclays Center, subject to ticket availability
- Free lunch onsite Monday - Thursday; onsite barista bar
- And more!
WORK ENVIRONMENT
Works primarily in an office environment but is expected to attend games and other events on evenings, weekends and holidays, when applicable.
We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of the Company not to discriminate on the basis of race, color, creed, religion/creed, gender, gender identity, transgender status, pregnancy and lactation accommodations, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage, immigration, or citizenship status, veteran or military status, disability, genetic information, height and weight, arrest or conviction record, caregiver status, credit history, unemployment status, sexual and reproductive health decisions, salary history, status as a victim of domestic violence, stalking, and sex offenses, or any other characteristic prohibited by federal, state or local laws.
