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Open nowPosted 80 days ago

大模型算法工程师(广告投放) - Ads Core

ByteDance19,260 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now大模型算法工程师(广告投放) - Ads CoreByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

11.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 27 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.2%3 days
  3. 11.3%7 days
  4. 17.5%14 days
  5. 34.2%30 days
  6. 43.5%60 days
This job: posted 80 days ago

ByteDance median: 27 days open

The posting

团队介绍:Ads Core 是抖音集团广告业务体系中负责交易机制与智能决策的核心技术团队之一。

我们面对的是一个超大规模的商业化经济系统:一端是广告主和商家,希望在可控成本下获得订单、GMV、线索、用户增长和长期生意增长;另一端是抖音等产品中有限而高价值的用户流量。Ads Core 要解决的问题,是预算从哪里来、流量给到哪里,以及如何让每一次商业流量分配都更接近客户增量、用户体验和平台长期收入的共同最优。

团队覆盖出价与竞价、归因与信号、自动化投放、流量机制、激励增长等关键方向,通过机器学习、因果推断、强化学习、机制设计和大规模工程系统,把客户经营目标转化为平台可理解、可执行、可优化的交易决策。

技术上,Ads Core 处在超大规模、高并发、强约束的真实交易系统中。我们需要在每天海量请求里完成预算分配、实时出价、归因度量、自动化决策和流量机制优化;也需要在客户目标、用户体验和平台长期收入之间做多目标建模与系统决策。这里会持续产生因果归因、强化学习、机制设计、长期价值建模、大规模在线实验、实时工程系统等高难度问题,并要求算法能力真正落到线上交易链路和业务结果中。

加入 Ads Core,你将参与建设抖音集团广告业务最核心的底层系统:让广告主真正把生意做大,让用户体验持续被保护,让平台获得长期、合理、可持续的商业化收入。如果你希望在真实商业系统里把算法、机制和工程能力转化为可见的业务影响,这里会提供足够复杂、也足够有成长空间的问题。

1、负责字节跳动中国区广告客户侧优化工作,涵盖自动化投放、广告智能助手、素材创意等方向; 2、设计并构建下一代AI自动化投放产品,为客户提供智能化投放体验,提高投放效果与效率; 3、运用强化学习(RL)、生成式等技术,优化客户广告投放过程中的素材、成本、跑量、后端效果等问题; 4、搭建智能化广告投放Agent框架,构建广告领域Benchmark和评估体系,持续提升投放推理效果; 5、解决客户侧投放体验(冷启动、稳定性、后端效果)及系统侧效率等难题。

1、2027届获得本科及以上学历,人工智能相关专业优先; 2、优秀的编码与代码控制能力,有扎实的数据结构和算法功底,熟悉Linux开发环境,熟悉C++和Python语言; 3、工作认真负责,有强烈的好奇心和进取心,自驱力强,深入了解业务,具有良好的团队合作意识、理解沟通能力以及独立解决问题的能力; 4、有大模型、Agent应用、长序列生成式建模、RL、广告算法经验者优先。

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