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Open nowPosted 80 days ago

广告算法工程师（流量策略/机制） - Ads Core

ByteDance19,260 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now广告算法工程师（流量策略/机制） - Ads CoreByteDance · Beijing, Chinese Mainland

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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

11.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 27 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.3%3 days
  3. 11.3%7 days
  4. 17.5%14 days
  5. 34.2%30 days
  6. 43.5%60 days
This job: posted 80 days ago

ByteDance median: 27 days open

The posting

团队介绍：Ads Core 是抖音集团广告业务体系中负责交易机制与智能决策的核心技术团队之一。

我们面对的是一个超大规模的商业化经济系统：一端是广告主和商家，希望在可控成本下获得订单、GMV、线索、用户增长和长期生意增长；另一端是抖音等产品中有限而高价值的用户流量。Ads Core 要解决的问题，是预算从哪里来、流量给到哪里，以及如何让每一次商业流量分配都更接近客户增量、用户体验和平台长期收入的共同最优。

团队覆盖出价与竞价、归因与信号、自动化投放、流量机制、激励增长等关键方向，通过机器学习、因果推断、强化学习、机制设计和大规模工程系统，把客户经营目标转化为平台可理解、可执行、可优化的交易决策。

技术上，Ads Core 处在超大规模、高并发、强约束的真实交易系统中。我们需要在每天海量请求里完成预算分配、实时出价、归因度量、自动化决策和流量机制优化；也需要在客户目标、用户体验和平台长期收入之间做多目标建模与系统决策。这里会持续产生因果归因、强化学习、机制设计、长期价值建模、大规模在线实验、实时工程系统等高难度问题，并要求算法能力真正落到线上交易链路和业务结果中。

加入 Ads Core，你将参与建设抖音集团广告业务最核心的底层系统：让广告主真正把生意做大，让用户体验持续被保护，让平台获得长期、合理、可持续的商业化收入。如果你希望在真实商业系统里把算法、机制和工程能力转化为可见的业务影响，这里会提供足够复杂、也足够有成长空间的问题。

1、参与字节跳动系中国区各APP广告全场景、全链路优化，包括召回/粗排/精排/混排各模块的业务策略优化，构建业界领先的下一代广告投放机制； 2、在海量广告候选下，参与投放系统的在线优化，保证广告客户效果，并不断优化国内多端（抖音、红果短剧、今日头条）多位置下的广告客户投放效率； 3、参与广告、电商、生活服务等交易业务各行业的前沿策略探索，设计和研发合理机制，促进各端LTV提升； 4、深入短剧、激励、直播等特色业务场景下的广告投放机制建设，设计实现交易场景下的召回、排序、计费的系统链路策略，推进中国区交易与广告业务横向场景的快速发展。

1、2027届获得本科及以上学历，计算机、机器学习和模式识别等相关专业优先； 2、优秀的编程和算法能力，熟悉和精通C++/Python等编程语言，熟悉常见的数据结构和编程算法； 3、扎实的统计学习，深度学习理论基础，在一个或多个领域有深入的研究或实践经验； 4、具备较强的算法设计和建模能力，熟悉机器学习、数据挖掘、NLP、图像、多模态、大模型、数据分析、分布式计算至少某一方面； 5、具备优秀的分析和解决问题的能力，对解决具有挑战的问题充满激情，具备良好的主动性和求知欲，具备良好的沟通协作能力； 6、有国际顶级会议/期刊论文、有GitHub开源作品等公开成果、曾获Kaggle/ACM等算法比赛奖项优先。

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