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Open nowPosted 87 days ago

AI产品经理(广告策略方向) - 抖音生活服务

ByteDance19,260 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen nowAI产品经理(广告策略方向) - 抖音生活服务ByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

11.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 27 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.2%3 days
  3. 11.3%7 days
  4. 17.5%14 days
  5. 34.2%30 days
  6. 43.5%60 days
This job: posted 87 days ago

ByteDance median: 27 days open

The posting

团队介绍:抖音生活服务依托抖音POI (Point of Interest)、短视频、直播、搜索等,以“激发线下生意,丰富美好生活”为使命,致力于成为最值得信赖的生活服务平台,为用户提供更丰富、独特的生活体验,为合作伙伴提供包容且公平的健康营商生态。截至2025年底,抖音生活服务业务已覆盖400+城市,超过1500万家动销门店。抖音生活服务将继续携手生态伙伴,为用户提供值得心动的商品和服务。

1、围绕生活服务商家和平台营收目标,开展广告AI能力的客户需求分析、业务目标拆解、产品定义,完善Agent能力评测到营收结果增益的逻辑链,持续度量收益并进行分析,判断Agent迭代导向、优先级; 2、通过对广告产品原理、生活服务交易供需的业务理解,和产品运营团队持续迭代评测标准和评测集,和算法团队通过样本建设到Post-train、深度参与调优过程,提升Agent能力指标; 3、通过对商家服务策略、销售技巧的提取,优化Agent的Context(Memory)、Skill,提供端到端个性化的服务方案,最终达成过程指标和营收结果增益。

1、2027届获得本科及以上学历,理工科优先; 2、优先广告策略应用AI、AI商家服务、AI搜索、AI导购等产品经验;具备优秀的策略设计、数据分析、洞察能力和逻辑思维; 3、对当前的Agent技术,尤其是SFT、CoT、Post-train有深入理解,有AI规模化实践或拿到业务收益的代表作优先; 4、具备良好的沟通能力,具备跨业务角色协调、解决问题的能力,有强烈的责任心和团队合作精神。

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