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Open nowPosted 4 days ago

AI产品营销经理(内容与Builder社区方向) - 飞书商业化

ByteDance19,198 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen nowAI产品营销经理(内容与Builder社区方向) - 飞书商业化ByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 4 days ago

ByteDance median: 2 days open

The posting

团队介绍:飞书商业化团队(Go to Market)负责将飞书先进产品和服务全面推向中国和国际市场,通过制定精准的业务战略,进行破圈的市场营销,深入理解不同行业的趋势和特点,传递飞书的理念和价值给不同行业的企业客户并达成业务合作,帮助客户加强使用深度和广度,最终让飞书成为各行各业先进企业的首选、持续助力企业组织升级。目前已在中国、新加坡、美国、日本等国家和地区建立了商业化团队,开启了为全球各行各业组织和个人提升创造力和效率的历程。

1、探索并跑通AI工作场景,深入理解豆包工作与飞书的产品能力,从自己的实践、用户交流和客户反馈中发现真实需求,构建可演示、可复用的Agent、工具或工作流; 2、制作有用的AI产品内容,独立完成选题、产品实测、脚本、基础录屏与剪辑,产出产品演示短视频、实操教程和场景案例,根据不同平台与受众调整表达,让用户看懂价值、知道如何开始,也让销售与客户成功团队愿意转发、能够复用; 3、建设Builder社区与内容IP,发掘、连接不同职业和行业中的AI实践者,持续了解他们在做什么、遇到什么问题,围绕有价值的主题,策划访谈、直播、Workshop或作品共创,沉淀有辨识度的内容栏目,推动用户从观看、尝试走向持续创作与分享; 4、深入客户工作,推动案例共创,与客户、销售及客户成功团队交流,理解具体业务任务、现有工作方式和落地障碍,参与场景验证与案例共创,把真实实践整理为Demo、教程、客户故事或场景资料包,讲清问题如何解决、工作方式发生了什么变化,并将一线反馈转化为产品与内容建议; 5、用AI改进营销工作,主动发现信息收集、产品实测、内容生产、案例整理及用户反馈中的优化与自动化机会,将有效做法沉淀为可持续运行的工作流程,结合内容表现、用户实际使用、一线复用与社区贡献,持续调整选题和工作方法。

1、AI产品的深度使用者,能独立拆解问题、选择工具、搭建方案并验证结果,清楚解释实践中的判断、失败和改进过程,而不只是熟悉工具名称或功能; 2、有至少一个自己主导构建的AI产品或工具,个人产品、开源项目、Agent、自动化工作流或有真实使用者的内部工具均可;有持续使用或迭代经历,能够现场演示,并说明自己的贡献、使用情况与反馈; 3、能把复杂能力讲成具体场景,具备清晰的写作、叙事和产品表达能力,以及基础录屏剪辑能力,能够独立交付完整的教程或产品演示内容; 4、愿意深入了解用户与Builder,能通过交流发现真实需求和优秀实践,推动共创,并将反馈整理为可行动的产品与内容建议; 5、能自主推进开放性任务,在方向尚未完全明确时,主动提出问题、动手验证、持续交付作品,并根据实际使用与传播反馈调整方向。

加分项 1、持续经营AI内容账号、实践社群或开源项目,有原创教程、产品演示或公开分享作品; 2、有产品营销、客户成功、解决方案、SAM、开发者关系或用户社区相关经验; 3、有直播、Workshop、客户案例共创或行业/职能实践指南撰写经验。

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