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Open nowPosted 42 days ago

增长策略运营(抖音AI产品人才校招) - 抖音增长

ByteDance19,260 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now增长策略运营(抖音AI产品人才校招) - 抖音增长ByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

11.4% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 27 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.2%3 days
  3. 11.4%7 days
  4. 17.5%14 days
  5. 34.2%30 days
  6. 43.5%60 days
This job: posted 42 days ago

ByteDance median: 27 days open

The posting

团队介绍:抖音增长团队(User Growth)负责抖音旗下产品的增长工作。我们帮助产品量身定做增长方案,并运用营销、产品、数据分析等方式达成业务增长目标。UG团队维护和优化一系列类似付费广告、裂变、导量等成熟的产品增长方案,并熟练将其应用到各种不同的业务中,推动业务增长;同时当发现新的增长机会时,我们也及时构建新的解决方案,帮助业务实现突破。加入 UG 团队,可以负责亿级用户产品的增长工作,掌握业界先进、第一手的增长实践。

这是抖音面向具备AI能力的同学发起的校招项目,覆盖产品、策略运营方向。 AI 正在重新定义产品,也在重新定义"做产品"这件事 —— AI Native 的产品,需要你既能理解大模型技术边界,又能定义产品价值。 如果你也有着许多的奇思妙想, 欢迎加入抖音,把想法落地成亿万用户真实可感的产品体验,来抖音,和我们一起探索 AI 产品的下一种可能!

1、负责抖音AI场景的用户需求洞察与策略效果优化,识别用户核心需求、体验痛点和消费趋势,定义理想体验与关键指标,对策略落地及最终效果负责; 2、结合大模型能力与抖音内容生态,设计Prompt、Skill、Agent、RAG及工具调用链路,将用户问题转化为可落地、可复用的场景策略,持续探索新的产品形态与体验机会; 3、搭建策略评估与迭代体系,通过案例分析、数据监控、自动化与人工评测、A/B实验定位问题根因,将具体案例抽象为可复用的策略、评测集和验收标准,持续提升模型效果与用户体验; 4、作为垂直场景方向负责人,端到端推动问题定义、方案落地与效果验证,协同算法、研发、数据等团队,对最终结果负责。

1、2027届获得本科及以上学历,人工智能、计算机、信息管理、数学、统计学、经济学相关专业优先; 2、熟悉大模型应用,理解Prompt Engineering、Skill、Agent、RAG、工具调用和模型评测等基础能力及边界,能够将用户问题转化为产品与模型解决方案,并与算法、研发高效协作; 3、有Skill设计或搭建经验,能够独立完成场景定义、需求拆解、Prompt设计、链路编排、效果评估和迭代优化,具备从问题发现到上线验证的端到端项目能力; 4、具备较强的用户洞察、数据分析和问题拆解能力,能够结合案例与指标识别主要问题,形成可执行的优化策略并推动落地;有负责人意识,结果导向,具备良好的跨团队协作与项目推进能力。

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