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Open nowPosted 64 days ago

新作者引入BD - 抖音电商

ByteDance19,268 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now新作者引入BD - 抖音电商ByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 9 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.3%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 64 days ago

ByteDance median: 9 days open

The posting

团队介绍:抖音电商以“总能发现好东西”为主张,致力于成为用户发现丰富好物的首选平台。众多抖音创作者通过短视频、直播、商城等丰富的形式,给用户提供更个性化、更生动、更高效的消费体验。同时,抖音电商积极引入优质合作伙伴,为商家变现提供多元的选择。

1、负责抖音电商超级作者(高影响力明星/达人)的引入与运营管理,提供从引入孵化、高潜挖掘到成长提升、流失召回的全生命周期支持; 2、统筹站内外优质、高潜电商作者的挖掘与运营,协调平台资源赋能成长,根据平台需求制定不同类型优质明星/达人的引入及成长策略,跨部门协作落地,提升直播各环节转化效率; 3、通过产品、运营、营销等手段实现优质作者的规模化增长与留存,对直播数据进行分析与复盘,完善优质作者和机构的直播数据管理,沉淀达人成长方法论; 4、规划并落地各类营销活动,实现平台明星/达人新增与指标增长,完成行业需求整合、方案策划、资源落地、项目执行及复盘沉淀,制定年度营销规划与活动日历; 5、结合市场业务洞察及抖音内容生态,紧跟社会热点与潮流趋势,策划并执行具有传播性的营销事件与行业IP活动,围绕平台调性打造具有行业影响力的作者引入案例,达成GMV、ROI及供给结构、业务健康度等指标; 6、负责活动风险控制与突发情况应对,做好目标管理与过程数据优化,基于数据分析与洞察持续优化作者引入与营销策略。

1、本科及以上学历,熟悉各类电商直播平台玩法,有达人运营、明星运营、直播运营、用户运营或市场活动运营相关经验; 2、熟悉各平台作者生态,拥有一定明星经纪、达人及MCN资源,具备资源整合、谈判及强执行力,具有开拓精神;具备横向营销经验、深谙平台电商玩法和运营方法论者优先;有电商市场/内容传播操盘或品牌、广告公司数字化营销创意操盘经验者优先; 3、具备较强的沟通协调、营销策划及资源整合能力,能联动站内外资源策划营销活动;执行力强,问题解决能力佳;具备高度工作热情和主观能动性,具备独立策划营销活动和项目管理能力,并能有效用数据驱动业务; 4、具备创新与突破能力,善于在新业务生态中探索新打法与方法论,拥有全局视角,能够独立操盘项目;策略能力强、数据敏感度高,逻辑清晰,沟通与组织协调能力优秀,能统筹各方资源达成目标,富有激情和创造性。

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