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Open nowPosted 80 days ago

直播电商C端用户产品经理(欧美市场) - TikTok Shop

ByteDance19,260 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now直播电商C端用户产品经理(欧美市场) - TikTok ShopByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

11.4% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 27 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.2%3 days
  3. 11.4%7 days
  4. 17.5%14 days
  5. 34.2%30 days
  6. 43.5%60 days
This job: posted 80 days ago

ByteDance median: 27 days open

The posting

团队介绍:TikTok Shop 是 TikTok 旗下的内容电商。平台汇聚全球优质商家与创作者,通过短视频、直播等多场景连接消费者,让新奇好物畅销全球,让美好生活触手可得。目前团队分布在美国、英国、法国、印尼、墨西哥、中国等全球多个国家和地区,在这里你将有机会深入国际业务场景,面向全世界商家及用户,和跨区域团队协作,共同探索创新购物模式。期待和优秀的你一起创造更多可能!

1、建设TikTok Shop欧美直播电商用户侧产品能力,围绕直播内容发现、导购体验、交易转化和营销增长玩法,持续优化用户从观看、互动到购买的完整链路体验,推动直播电商用户规模与商业效率增长; 2、深入理解直播电商场景下的用户需求、内容消费偏好和购买决策路径,结合不同用户分层与消费场景,设计更高效的内容承接、导购转化和增长机制,提升用户参与度、转化效率和复购表现; 3、探索AI/大模型等智能化能力在用户侧直播电商场景中的应用,围绕用户理解、内容推荐、导购决策和营销触达等方向,提升用户触达效率、决策效率和产品体验,推动直播电商用户增长模式持续创新; 4、深入理解国际化市场、直播电商生态和用户真实需求,通过用户调研、数据分析和业务洞察识别关键问题,协同增长、营销、交易、推荐、TikTok LIVE等团队推动产品方案落地,并持续评估和优化业务结果。

1、2027届获得本科及以上学历,数据科学、计算机、AI等相关专业优先; 2、对国际化电商、直播内容生态、用户增长或用户产品方向有浓厚兴趣;目标&结果导向,具备较强的业务理解、产品判断能力、数据意识、逻辑分析和学习能力,能够结合数据、调研和行业观察持续推动产品迭代; 3、关注AI/大模型在用户理解、内容推荐和导购决策中的应用,有相关实践经验者优先优先; 4、具备优秀的沟通协作能力、自驱力和责任心,能够适应国际化业务环境,英语可作为工作语言。

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