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Open nowPosted 3 days ago

视频内容策划（视频创意与运营方向）-CQC

ByteDance19,268 open roles

Where
Chengdu, Sichuan, Chinese Mainland
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Your applicationOpen now视频内容策划（视频创意与运营方向）-CQCByteDance · Chengdu, Sichuan, Chinese Mainland

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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 9 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.3%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 3 days ago

ByteDance median: 9 days open

The posting

1、视频创意策划与脚本撰写：深入理解上游业务需求，明确目标受众、传播场景、核心信息和交付要求，独立完成创意方向、策划方案、文案及视听脚本；能够围绕产品宣传片、品牌内容、活动视频等不同类型需求，提出兼顾创意表达与制作可行性的方案； 2、客户提案与项目交付推进：独立向上游业务方阐述方案，解释创意逻辑、回应修改意见并推动形成共识；方案确认后持续跟进制作、反馈、修改及验收，与项目统筹、拍摄、剪辑、设计等角色协作，在部门统一安排的资源与排期内推动项目按时、高质量交付； 3、剪辑表达与制作协同：能通过剪辑小样、参考片等方式准确传递内容结构、叙事节奏和视听想法，帮助后期制作人员理解并落实创意；能够判断成片与原定目标的差距，提出明确、可执行的修改意见； 4、AI工具与工作流应用：熟练运用AI工具完成资料整理、需求分析、创意发想、脚本撰写、视觉参考、内容制作及汇报整理等工作；结合实际任务选择适合的方法，核验输出准确性和可执行性，并持续优化可复用的工作流； 5、抖音内容策划与账号运营：根据业务安排承担相关抖音账号的内容规划与运营，完成选题、内容策划、发布安排及数据复盘；围绕约定的账号目标，分析播放、完播、互动、关注转化等数据，持续调整内容策略，对运营结果负责； 6、项目成果梳理与价值表达：跨项目收集业务背景、执行过程、交付成果、关键数据及合作方反馈，提炼团队在重点项目中的具体贡献；独立撰写标杆案例、项目复盘、项目锦书，形成清晰、有依据、有说服力的内容结构；准确区分项目整体成果与团队直接贡献，持续积累沉淀可复用的案例和SOP。

1、本科及以上学历，具备独立策划和提案能力，有视频创意策划、编导或相关内容运营工作经验，能够提供本人实质参与的策划方案、脚本及成片案例，并说明从需求分析到交付过程中的具体职责，3年以上视频制作相关经验，简历需要附上作品集，影视、传媒、广告等相关专业优先； 2、具备较强的结构化思考和中文写作能力，能够从复杂、零散的项目资料中识别重点，建立逻辑、提炼贡献，独立完成项目总结和业务汇报，具备向管理者清晰解释业务价值的能力； 3、熟练掌握AI工具，具有实际工作应用经验，已将AI稳定用于日常内容或材料生产，能够独立完成任务，并展示具体工作流程、输出成果及人工判断环节； 4、具备抖音账号实际运营经验，理解内容定位、选题、表达方式与账号数据之间的关系，能够结合实际案例说明本人采取的运营动作、数据变化和复盘结论； 5、具备必要的剪辑能力和视听表达基础： 1）剪辑功底扎实，精通Premiere/Final Cut/DaVinci/AE/PS等软件； 2）能够独立完成用于沟通创意的剪辑小样，理解镜头衔接、叙事节奏和声音表达，具备独立完成高质量成片的能力者优先； 6、具备良好的职业素养与协作能力： 1）沟通清晰，能够推动协作，善于理解客户诉求，既能充分说明方案，也能接受反馈、调整思路，推动分歧转化为明确的执行方案； 2）主动性和执行力强，能够理解业务目标，主动拆解任务、提出计划并持续推进，无需逐项反复提醒，对已确认事项认真落实，及时反馈进展、依赖和风险，对交付负责； 3）情绪稳定，诚实可靠，尊重协作伙伴，准确说明工作贡献，遵守承诺与信息边界，能够适应多项目并行和阶段性紧急需求，做好响应、协调及交接。

优先考虑 1、有品牌或产品宣传片、人物故事片、重要活动内容策划经验； 2、有跨业务线项目复盘、标杆案例或部门汇报撰写经验； 3、有将AI用于实际视频生产、账号内容生产或工作流提效的成熟案例； 4、能够独立完成较高质量的视频剪辑。

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