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Open nowPosted 16 hours ago

广告算法高级工程师（品牌广告） - 内容消费与非闭环营销

ByteDance19,122 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now广告算法高级工程师（品牌广告） - 内容消费与非闭环营销ByteDance · Beijing, Chinese Mainland

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The clock on this job

Early applications get read.

12.4% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 5 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.4%7 days
  4. 20.0%14 days
  5. 35.5%30 days
  6. 58.6%60 days
This job: posted 16 hours ago

ByteDance median: 5 days open

The posting

团队介绍：内容消费与非闭环营销技术团队，服务内容消费和非闭环营销行业数十万客户和十亿级用户。其中，内容消费行业包括游戏、小游戏、短剧、小说、社交与工具等行业，非闭环营销行业包括平台电商、引流电商等行业。内容消费与非闭环营销围绕客户深转、ROI等本质诉求，构建了完整的产品矩阵，知名产品有UBA/UBP自动化产品、深转ROI1\ROI7产品等。研发团队主要通过技术手段支持行业的收入和市占提升，工作内容包括：投放策略优化（出价、自动化）、模型优化（深度延迟和稀疏转化建模、序列建模、Large Recommend Model等）、流量和体验策略优化（ROI3产品、推荐广告融合、多目标建模等）、AI内容理解和生成（多模态模型、营销创意&剧集生成等）、定价和权益激励策略优化（智能定价、QCPX等）、海量创意自动化托管投放架构（DPA）、新产品开发等。

1、全面负责品牌广告算法团队的管理与建设，制定团队目标、技术路线图与人才规划，对品牌广告变现收入、市场占有率与客户效果负责； 2、主导品牌广告核心技术与产品的创新和演进，包括广告保量排期系统优化、流量实时预测与出价策略、精排/混排、CTR/CVR等核心模型的持续优化，打造业界一流的品牌广告算法体系； 3、深入业务，与产品、销售/运营等团队紧密配合，将业务诉求转化为清晰的技术方案并推动落地，探索5A营销科学、种草等营销科学方法论在品牌广告场景的规模化应用； 4、搭建高绩效团队，负责人才招聘、梯队建设与专业能力培养，营造追求极致、开放协作的团队文化，保障团队持续产出与成长。

1、本科及以上学历，计算机或相关专业，5年以上互联网算法研发经验，其中2年以上算法团队管理经验，有广告/推荐/搜索领域系统优化背景； 2、扎实的机器学习/深度学习理论与工程功底，熟悉C++/Golang/Python中至少一门语言，有从策略到模型端到端优化的实战经验； 3、业务敏感度和战略思维强，能清晰判断技术投入方向，具备用数据驱动决策、推动复杂问题闭环解决的能力； 4、优秀的管理与领导力，善于识人用人、培养和激励下属，能打造高凝聚力的技术团队； 5、出色的跨团队沟通与协作能力，能与产品、销售、运营等多角色高效协同，在复杂组织中推动目标达成； 6、有品牌广告、合约/保量广告、营销科学（5A/种草）相关经验者优先。

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