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Open nowPosted 9 days ago

产品传播专家(北京/上海)

ByteDance19,260 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now产品传播专家(北京/上海)ByteDance · Beijing, Chinese Mainland
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  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

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The clock on this job

Early applications get read.

11.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 27 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.3%3 days
  3. 11.3%7 days
  4. 17.5%14 days
  5. 34.2%30 days
  6. 43.5%60 days
This job: posted 9 days ago

ByteDance median: 27 days open

The posting

1、主导制定并执行产品发布、功能公告及关键产品节点的全球传播策略; 2、定义并持续迭代清晰、有感染力的产品叙事,支撑业务优先级,引发媒体、创作者、合作伙伴、政策制定者和内部利益相关方等多元受众的共鸣; 3、与产品、市场、法务、公共政策、信任与安全及区域传播团队紧密合作,确保传播信息的一致性及跨市场的协同执行; 4、与产品和业务负责人建立稳固、可信赖的关系,就传播机会、发布准备情况和声誉风险提供战略建议,主导重大发布项目的全流程传播策划,包括信息制定、媒体策略、常见问题解答及利益相关方沟通,主导并强化传播风险评估流程,帮助团队评估声誉影响、识别敏感议题,确保传播内容准确、一致且合规; 5、搭建可规模化的框架、流程和指引,提升全球范围内的跨职能协作效率、发布准备水平及叙事一致性,将复杂的产品功能、政策考量和业务优先级转化为清晰、贴合受众的传播材料; 6、跨区域、跨时区发挥领导作用,树立协作、卓越运营和高效执行的高标准,监测外部环境与新兴议题,为主动传播策划和战略叙事提供输入。

1、传播、新闻、公关、市场营销或相关专业本科学历及以上,具备丰富的产品传播经验,有科技、消费电子或平台公司背景优先; 2、具备出色的中英文书面与口头表达能力,能将产品战略、技术概念和业务优先级转化为面向多元受众的清晰叙事,有起草和审核各类传播材料的实战经验; 3、有在全球化矩阵组织中主导高关注度产品发布的成功案例,有处理敏感议题和声誉风险的实战经验,判断稳健、行事谨慎、注重细节,具备出色的跨职能协作和利益相关方管理能力,能在高层级和多区域中有效发挥影响力; 4、优秀的项目管理能力,能跨时区、跨文化中同时推进多项任务,有美国及亚太市场工作经验者或者具备支持产品或企业级项目提供传播审核或风险评估流程经验者优先。

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