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Open nowPosted 50 days ago

厨具行业运营专家 - 抖音电商

ByteDance19,268 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now厨具行业运营专家 - 抖音电商ByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

11.9% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 9 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.9%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 50 days ago

ByteDance median: 9 days open

The posting

团队介绍:抖音电商以“总能发现好东西”为主张,致力于成为用户发现丰富好物的首选平台。众多抖音创作者通过短视频、直播、商城等丰富的形式,给用户提供更个性化、更生动、更高效的消费体验。同时,抖音电商积极引入优质合作伙伴,为商家变现提供多元的选择。

1、负责抖音电商厨具类目(含锅具、刀具、餐具、厨房小电、厨房配件等细分品类)的整体经营,对类目GMV、动销商家数、商品丰富度、用户渗透率等核心指标负责; 2、制定类目年度/季度/月度经营策略与增长路径,拆解目标并推动落地,跟踪经营数据及时调整策略; 3、识别类目增长机会点(新品类、新价格带、新人群),输出品类发展规划并推动资源落地; 4、负责厨具类目商家分层运营(腰部/尾部/新商家、新商品),建立商家成长体系,针对不同层级商家制定差异化运营策略。

1、本科学历以上,有抖音电商平台厨具/家居类目行业小二经验,熟悉抖音货架+内容双场域运营逻辑; 2、有从0到1搭建经销商体系或渠道改革的成功项目经验,熟悉厨具供应链,了解OEM/ODM、代工、贴牌等行业模式; 3、具备中高端厨具品牌的渠道管理经验,理解高端品牌价格体系与授权管控逻辑; 4、有电商平台大促(双11/618)类目操盘经验。

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