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Open nowPosted 58 days ago

素材创意策略运营(国际化) - 国际化广告业务

ByteDance19,198 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now素材创意策略运营(国际化) - 国际化广告业务ByteDance · Beijing, Chinese Mainland
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Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 58 days ago

ByteDance median: 2 days open

The posting

团队介绍:国际商业化产品与技术团队支持字节跳动国际短视频业务的广告产品与变现技术,我们负责end2end的大型广告系统建设,为客户提供商业推广方式与方案,覆盖字节跳动所有国际化用户产品,目前已在美国、加拿大、新加坡、欧洲、中东等国家和区域开展业务。我们的愿景是建立服务全球广告主的综合数字化营销服务平台,打造一体化广告平台,建联广告主、创作者及用户。在这里你将有机会开阔自己的国际化视野,接触到全球领先的商业产品架构、模型和算法,并有机会参与并推动互联网广告行业的创新和变革。

1、负责中国出海和APAC地区代理商在广告投放场景的素材数量及质量指标,制定适配代理商素材增长策略,确保素材方向与行业增长路径同频;高效协同代理、产品、销售等多方资源,优化素材生产流程与生态,提升整体人效与素材质量; 2、与销售团队和国际代理商合作,通过客户需求洞察、数据分析制定国际化短视频创意产品解决方案并落地执行,为业务指标增长负责; 3、了解国际客户短视频营销需求和创意玩法,整合AIGC、达人素材等平台产品形成有效的解决方案,规模化应用在代理商及中小客户,并收集产品需求帮助完善产品能力; 4、爆款挖掘与资产沉淀,洞察行业/市场/节点的优质素材创意画像,为代理商输出有效的素材生产制作、投放效果全链路监控与迭代优化建议; 5、国际代理商应用AI自动化能力探索:积极推动AI技术在素材领域的应用,参与搭建“用例/热点捕捉→内容转译→素材产出→数据反哺”的AI Workflow,将AI用例挖掘作为亮点成果。

1、3年以上用户运营工作经验,具备国际化背景优先; 2、具备较好的数据分析能力,会用SQL,数据敏感、注重逻辑、敏捷自驱; 3、具备强学习力、自驱力、适应力,有全球化视角,擅长业务探索,能够在新的业务积极探索并迅速适应; 4、沟通能力强,擅于团队合作,能够在全球化团队中完成跨职能、跨文化的团队协作; 5、英语交流、写作能力良好,可作为工作语言。

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