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Open nowPosted 7 hours ago

高级市场营销专家（品牌事件方向） - 火山引擎

ByteDance19,122 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now高级市场营销专家（品牌事件方向） - 火山引擎ByteDance · Shanghai, Chinese Mainland

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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

12.4% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 5 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.4%7 days
  4. 20.0%14 days
  5. 35.5%30 days
  6. 58.6%60 days
This job: posted 7 hours ago

ByteDance median: 5 days open

The posting

团队介绍：火山引擎是字节跳动旗下云和AI服务平台，将字节跳动快速发展过程中积累的增长方法、技术能力和应用工具开放给外部企业，通过云和AI技术，推进企业智能化转型，激发增长潜能。

1、负责火山引擎品牌事件的整体策略规划与年度节奏统筹，将品牌资源、内容策划和业务发展节奏结合，策划重点营销事件，为品牌影响力和美誉度负责； 2、负责火山引擎机场及户外广告的年度投放策略制定，牵头广告创意内容策划与视觉输出，完成全球重点机场等点位的资源优化，保障火山引擎品牌核心信息在目标人群高频场景中的持续曝光与关注度； 3、牵头体育、文娱IP等跨界营销事件的整体策划和落地，从IP选择、合作模式、权益组合到故事线设计全流程负责，打造有行业影响力和社交声量的品牌事件； 4、负责品牌文创的策划、设计与运营管理，建立从需求洞察、创意设计、生产制作到客户发放与日常运营的完整体系，定期产出兼具品牌性、实用性和话题性的品牌周边，使其成为客户触达和品牌记忆的重要载体； 5、协调集团及内外部合作伙伴资源，拓展优质媒介与IP合作渠道，管理创意代理、户外媒体、文创供应商等协作方，履行项目管理职责，协调各方资源有序完成项目落地，做好风险管控； 6、收集并分析行业同类品牌事件与户外营销动作，建立品牌事件的效果评估与复盘机制，按周期复盘并优化投放策略与合作模式，保障产出质量优于市场常规水准。

1、本科及以上学历； 2、具有5年以上品牌市场营销工作经验，来自国内外AI公司品牌市场团队，或4A广告公司资深策划团队；对云计算和生成式AI有较深理解，能够快速建立对自有业务特性的认知； 3、作为主PM或核心模块子PM，完整操盘过S级品牌campaign（有全球品牌战役、体育或影视跨界合作等经验者优先），有从策略、创意到落地的完整亮点产出； 4、审美过硬，文案写作和视觉表达能力强；沟通能力出色，逻辑思维清晰，能够整合跨部门力量达成业务目标，愿意接受挑战。

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