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Open nowPosted 13 days ago

商业策略产品(流量变现方向) - 抖音增长

ByteDance19,198 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now商业策略产品(流量变现方向) - 抖音增长ByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 13 days ago

ByteDance median: 2 days open

The posting

团队介绍:抖音增长团队(User Growth)负责抖音旗下产品的增长工作。我们帮助产品量身定做增长方案,并运用营销、产品、数据分析等方式达成业务增长目标。UG团队维护和优化一系列类似付费广告、裂变、导量等成熟的产品增长方案,并熟练将其应用到各种不同的业务中,推动业务增长;同时当发现新的增长机会时,我们也及时构建新的解决方案,帮助业务实现突破。加入 UG 团队,可以负责亿级用户产品的增长工作,掌握业界先进、第一手的增长实践。

1、负责抖音精选的商业产品规划及推进,追求用户体验和商业价值的共同提升,不断提升媒体收入,为抖音精选ARPU负责; 2、精细化优化效果广告策略,包括流量策略,样式交互,投放转化漏斗等,提升竞价广告整体收入; 3、对中长视频(1分钟以上)有业务视角理解,设计匹配场景的变现形态和流量策略,提升变现效率和规模; 4、与协同方深度合作,保持广告产品功能的迭代和创新,同时探索新变现模式。

1、本科及以上学历,3年以上商业化产品经验,有广告流量策略工作经验加分; 2、良好的商业产品设计能力,对广告机制有全面的了解,在产品形态、样式交互、推荐策略任何一个方向有专业度,并了解其余方向的工作,有实践经验或者在各自领域内做出创新贡献者加分; 3、良好的换位思考及跨团队沟通协作能力,能够站在媒体、客户、用户多角度思考问题,寻找全局更优决策; 4、良好的逻辑思维能力和数据敏感度,善思辨,兼具理性分析和感性判断的能力,能够带领业务不断创新取得突破。

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