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Open nowPosted 858 days ago

创意策略经理-中国用户增长

ByteDance19,198 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now创意策略经理-中国用户增长ByteDance · Beijing, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 858 days ago

ByteDance median: 2 days open

The posting

1、负责效果广告创意策略制定与执行，支持广告主增长目标达成； 2、制定创意内容采购方案，对接管理素材生产方，对素材质量与交付效率负责，确保创意策略落地； 3、监控、分析素材效果数据，持续优化创意策略，并输出素材使用建议，协同投放优化广告效果； 4、关注效广行业趋势与内容热点，监控市场创意策略并及时跟进，持续创新，推动创意形式突破； 5、总结起量规律，沉淀创意工作方法论，助力多产品提升创意效果或协作效率。

1、本科及以上学历，3年以上创意策略相关工作经验，具有效果广告创意策划、达人营销经验，或媒体平台创意运营等从业背景优先； 2、具备良好的营销思维，善于挖掘产品价值点、洞察用户需求，制定有效的营销内容策略； 3、熟悉各媒体平台的广告形式，对信息流、达人及直播等各类型内容的优化有把控力和方法积累； 4、具有较强的创新精神和执行力，对内容热点及创意行业趋势敏感，思维开阔，能持续挖掘创新方向并推动落地； 5、能熟练运用各种数据及内容分析方法，定位问题并制定针对性的优化策略，有判断力和快速学习能力； 6、逻辑清晰，具备抽象思维能力，善于发现和总结规律，并进行体系化、结构化的输出与呈现。

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