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Open nowPosted 8 days ago

策略产品经理（激励策略方向） - 抖音直播

ByteDance19,268 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now策略产品经理（激励策略方向） - 抖音直播ByteDance · Shenzhen, Guangdong, Chinese Mainland

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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 9 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.3%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 8 days ago

ByteDance median: 9 days open

The posting

团队介绍：直播团队为抖音在内的字节跳动多款产品提供直播支持。在直播间里，时空的隔阂被打破，五湖四海的人们连接在一起，共同见证、分享、传递生活中的美好。美好的定义不尽相同，越来越多的人在抖音直播里寻找自己向往的美好，拥抱理想生活。960万平方公里的美好现场，尽收直播间。直播团队，期待你的加入！​

1、负责抖音直播激励策略，在ROI和体验约束下以长期营收增长为目标； 2、深入分析用户行为、付费动机和生命周期，设计差异化激励机制，持续优化激励数值、人群、时机等，提高激励补贴带来的增量收益； 3、与算法及推荐团队紧密合作，将业务问题转化为明确的优化目标和策略方案，推进个性化激励决策与算法分发的协同优化； 4、建立策略实验与效果评估机制，评估增量营收、边际ROI和长期用户价值，识别自然付费替代及跨场景影响； 5、协同研发、数据和业务团队，完善策略配置、预算调控、数据回流与效果监测能力，推动策略高效落地，并结合用户体验优化激励表达及参与链路。

1、本科及以上学历，3年及以上互联网产品经验，有激励补贴、数值策略、用户增长、商业化或推荐策略相关经验者优先； 2、具备较强的业务理解和数值分析能力，能够围绕收益目标拆解激励机制，有独立负责策略项目的经验； 3、具备扎实的数据分析与实验能力，能够使用SQL等工具开展分析，独立完成指标拆解、实验设计和效果归因，理解增量收益、ROI与长期价值的评估逻辑； 4、理解数值策略及推荐策略的基本原理，能够与算法团队共同定义优化目标、策略变量和评估标准；有用户价值预估、增益模型或预算优化项目经验者优先； 5、具备良好的用户洞察、产品判断和跨团队协作能力，能够将分析结论转化为可落地的策略与产品方案，持续跟进业务结果。

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