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Open nowPosted 287 days ago

商业化达人产品运营 - 国际化广告创意与品牌

ByteDance19,198 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now商业化达人产品运营 - 国际化广告创意与品牌ByteDance · Beijing, Chinese Mainland

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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 287 days ago

ByteDance median: 2 days open

The posting

团队介绍：字节跳动国际商业化创意与品牌广告团队致力于通过创意内容（如创意解决方案平台、内容套装及ACA创意工具）与AI技术的结合，为品牌提供从认知到种草转化为购买的全链路营销解决方案。无论是广告投放还是自然流量，我们都能通过智能ROI优化和GMV增长技术，最大化品牌的营销效果。 我们将创意、社区与商业无缝融合，AI技术贯穿始终，帮助品牌高效触达目标用户，实现可持续增长。我们的使命是激发创意，驱动增长。我们愿景是打造以创意为核心、AI驱动的增长引擎，让每一次内容探索都能带来可衡量的商业价值。

1、负责达人生态的建设与运营，围绕达人引入、分层、成长、活跃、留存与变现，搭建系统化达人运营体系，推动平台达人规模与质量持续提升，深入理解达人生态与内容商业化链路，洞察不同类型达人在内容创作、商业变现、品牌合作、平台规则与长期成长中的核心诉求，制定分层分阶段的达人发展策略； 2、负责达人供给侧增长与培养机制设计，包括达人招募、入驻转化、能力评估、标签体系、成长路径、激励机制与运营工具建设，提升达人活跃度、内容质量及商业履约能力； 3、负责达人营销撮合场景的产品运营，围绕入驻结算、报名招募、撮合接单、任务履约、效果反馈等关键链路，推动产品GTM、流程优化与功能迭代，提升达人与客户双方体验； 4、从平台视角推进达人标签、分层、撮合策略与运维机制建设，提升达人供给与客户需求的匹配效率，放大TTO达人营销的平台化撮合价值，结合广告、品牌营销、电商、直播等商业场景，理解客户在达人营销中的实际诉求，协同产品、销售、策略、数据、内容治理等团队，推动达人商业化解决方案落地； 5、关注内容生态健康与用户体验，识别达人商业化过程中的内容质量、营销玩法、平台规则与生态风险，探索达人商业化与内容生态长期健康发展的平衡路径，基于数据分析与业务洞察，持续评估达人增长、活跃、转化、履约、变现及客户满意度等核心指标，沉淀可复制的运营方法论与产品化运营能力。

1、本科及以上学历，3年及以上达人运营、平台运营、内容生态运营、策略运营或交易型业务运营经验，有达人营销、内容商业化、MCN、品牌广告、电商、直播等相关经验者优先； 2、对达人生态有深入理解，熟悉达人从内容创作、粉丝增长、商业合作到长期变现的成长路径，能够识别不同层级、不同类型达人的价值与运营策略差异； 3、具备平台化运营视角，能够围绕达人供给质量、分层管理、撮合效率、履约能力、生态健康等问题，设计可规模化、可产品化的运营机制； 4、熟悉达人营销业务模式，理解品牌方、广告主、商家等客户的核心诉求，对达人选型、内容质量、营销效果、ROI、履约体验等关键因素有判断力； 5、具备较强的数据分析与策略拆解能力，能够通过数据定位问题、制定策略、推动执行并复盘效果，有指标体系搭建或策略实验经验者优先，具备优秀的跨团队协作与项目推进能力，能与产品、算法、销售、商业化、内容治理、数据等团队高效协同； 6、英语流利，可作为工作语言进行跨区域沟通与文档撰写，具备良好的用户同理心、商业敏感度、责任感和自驱力，结果导向，能在快速变化的业务环境中持续推动问题解决。

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