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Open nowPosted 192 days ago

国际化广告算法工程师 - 国际化内容与服务广告

ByteDance19,198 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now国际化广告算法工程师 - 国际化内容与服务广告ByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 192 days ago

ByteDance median: 2 days open

The posting

团队介绍:内容与服务广告团队是全球变现产品组织的一部分,负责为应用下载、游戏、短剧、线索等行业客户构建广告产品。我们的愿景是通过构建支持独特垂直需求、新的变现模式和应用生命周期不同阶段的产品,使我们的产品成为营销人员获取、保留和变现用户的领先平台。

1、全链路算法优化:参与、负责国际化业务广告排序算法优化,涵盖召回、粗排、精排全链路,持续提升系统变现效率及客户体验; 2、全域价值建模(ROI2.0):构建业界领先的全域ROI优化体系,解决自然流量与付费流量的统一归因与协同优化难题,最大化客户整体回报; 3、出价与自动化策略:建设和优化国际化广告的全域ROI和自动化托管产品,结合机器学习、运筹优化、AIGC等技术,为广告主提供自动化创编决策、素材创意优选、版位选择、自动出价、自动定向等能力; 4、技术前沿探索:探索AIGC、大模型(LLM)在广告创意生成、意图理解及自动化投放领域的落地,构建高效、智能的广告投放产品。

1、扎实基础:计算机、数学或相关专业本科及以上学历,具备深厚的机器学习、深度学习及数据结构基础; 2、实战经验:熟悉搜广推(Search/Ads/Rec)系统,在CTR/CVR预估、用户建模、特征工程等领域有深入实践; 3、技术广度:精通Python、C++或Go,具备优秀的代码能力和系统架构设计能力; 4、业务敏锐度:优秀的逻辑思维和数据分析能力,能将复杂的商业问题抽象为数学模型,并有结果导向意识。

加分项 1、在广告、推荐、搜索、增长营销等业务上有过多年的优化经验; 2、在顶级会议(CCF-A类,如ICML、NIPS、ICLR、AAAI、IJCAI、KDD、RecSys、SIGIR等)上发表过论文; 3、对Uplift Modeling、因果推断、归因分析有深入研究,能从全局视角优化流量协同。

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