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Open nowPosted 50 days ago

巨量千川广告产品经理 - 抖音电商

ByteDance19,198 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now巨量千川广告产品经理 - 抖音电商ByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 50 days ago

ByteDance median: 2 days open

The posting

团队介绍:抖音电商以“总能发现好东西”为主张,致力于成为用户发现丰富好物的首选平台。众多抖音创作者通过短视频、直播、商城等丰富的形式,给用户提供更个性化、更生动、更高效的消费体验。同时,抖音电商积极引入优质合作伙伴,为商家变现提供多元的选择。

1、参与巨量千川平台产品规划,从商家经营视角出发,深度洞察抖音电商商家的投放需求与经营痛点,结合对商业逻辑、客户诉求、算法能力的理解,提供服务商家实际经营场景的产品解决方案,让广告投放更简单、更智能、更高效; 2、聚焦乘方达人素材投放方向,从综合营销的视角优化达人素材获取到投放的全链路,提高商家营销效率,推动广告消耗、商家留存、投放效率等核心指标增长; 3、联动策略、运营、研发、销售等跨职能团队,推动产品从需求构思、方案设计、研发落地到上线迭代的全流程,高效解决项目推进中的核心问题,确保产品目标落地; 4、持续关注AI演进、行业趋势、产品动态与商家反馈,通过数据驱动做产品复盘与迭代,借助AI迭代现有产品能力,鼓励创新,不断优化产品体验,丰富巨量千川广告平台的产品生态,打造行业领先的电商广告投放平台。

1、具有1年及以上互联网广告/电商等交易类平台产品设计经验,深刻理解广告投放逻辑、商家经营链路或流量变现机制等相关经验优先; 2、具备强需求挖掘与本质思考能力,能从复杂的商家反馈和业务数据中,提炼核心需求,精准判断产品价值,设计贴合业务场景、可落地的产品方案; 3、拥有全局视角与决策能力,能兼顾商家体验、平台增长、技术可行性,在多目标中做出最优决策,同时具备产品全流程推进能力,能高效推动跨团队协同落地; 4、对商业化/电商/平台产品工作有较高的工作热情,高度自驱,善于主动洞察问题、拆解难题并落地闭环,以结果为导向高效达成核心目标; 5、良好的团队沟通能力和自我学习能力,在复杂、多业务、多部门的团队合作中能顺利推进项目发展,有高度的责任心和团队合作精神。

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