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Open nowPosted 112 days ago

音乐推广运营经理（抖音） - 抖音运营

ByteDance19,198 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now音乐推广运营经理（抖音） - 抖音运营ByteDance · Shanghai, Chinese Mainland

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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 112 days ago

ByteDance median: 2 days open

The posting

团队介绍：负责抖音知识，兴趣，消费，生活，娱乐等垂类的创作者运营，主要目标为提升抖音内容供给，探索多元化的作者变现和商业模式，促进多领域的创作者更好地在平台经营和成长。同时也包括抖音中长视频、演出相关业务。

1、音乐人歌曲运营：针对平台获取的音乐人歌曲制定批量化的音乐推广策略，包括但不限于活动、激励等手段，驱动不同品类的音乐人完成自身歌曲的冷启动，赛马并筛选优质歌曲； 2、爆款歌曲打造：负责制定并执行重点歌曲的音乐推广方案，通过内容玩法设计、优质达人投放、贴纸道具配合等，持续制造高传播、高曝光的爆款音乐； 3、音乐人成长和孵化：通过歌曲推广、内容优化等手段，从人维度完成不同品类音乐人的升级、曝光提升、粉丝增长、行业影响力提升； 4、数据监测与优化：跟踪推广数据，分析音乐使用趋势，音乐人歌曲内容趋势、音乐人增长情况，达成音乐人成长、歌曲份额增长和爆款歌曲的打造。

1、本科及以上学历，具备音乐人运营、音乐推广、短视频内容运营或娱乐营销相关工作经验的优先； 2、平台熟悉度：深度抖音用户，熟悉抖音热门内容趋势、音乐爆款趋势、内容传播逻辑； 3、专业能力：对音乐有良好感知，了解版权相关知识，具备成功音乐推广案例者优先，了解音乐人成长逻辑和歌曲推广路径者优先； 4、核心素质：网络敏感度高，创意能力强，数据敏感，具备出色的沟通协调能力和快速执行力。

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