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Open nowPosted 84 days ago

商业产品经理(电商搜索广告-客户策略方向) - 国际化电商广告

ByteDance19,268 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now商业产品经理(电商搜索广告-客户策略方向) - 国际化电商广告ByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

11.9% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 9 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.9%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 84 days ago

ByteDance median: 9 days open

The posting

团队介绍:国际化电商广告团队始终以广告主为核心,追求技术卓越。我们与电商、零售、旅游等各行业广告主紧密合作,致力于将国际化产品打造为各类企业不可或缺的增长平台,同时成为消费者发现并购买产品、内容及服务的首选目的地。团队肩负着实现国际化广告营收的重要使命,正在全力构建新一代网络广告解决方案。

1、为国际化电商搜索广告竞价效率负责,深入理解搜索广告排序链路、竞价逻辑与客户需求,主导指标体系和关键策略的设计与落地,持续提升广告投放效率、流量变现效率; 2、负责排序机制、投放策略产品建设,结合电商行业特性、广告主营销诉求以及用户搜索意图,持续优化客户投放体验与经营效果,为业务增长负责; 3、关注语义理解、多模态、AIGC、智能化投放等前沿趋势,推动新技术在搜索广告场景中的应用落地,打造新的客户价值与业务增长点。

1、本科及以上学历,1年以上商业产品经理工作经验,有竞价广告或策略产品相关经验者优先; 2、逻辑清晰,具备优秀的数据分析能力和全局视野,能从数据中发现问题并定位机会,将复杂的业务逻辑转化为清晰、可落地的产品方案; 3、结果导向,沟通与协同能力强,能有效驱动跨职能团队(如研发、运营)紧密合作,共同推进项目。

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