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Open nowPosted 15 days ago

游戏广告优化师 - 绿洲工作室

ByteDance19,198 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now游戏广告优化师 - 绿洲工作室ByteDance · Beijing, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 15 days ago

ByteDance median: 2 days open

The posting

绿洲工作室2019年4月在北京成立，立足动作与休闲核心赛道，依托移动、PC、主机全平台布局，持续探索 RPG、竞技、休闲、棋牌等多品类精品游戏创作。旗下有《晶核》《雾影猎人》《SlashZero》（又名：《零境·入侵》）《Land of Empires》《芒果斗地主》等多款产品。我们的愿景是希望帮助玩家在令人惊叹的虚拟世界中一起玩耍与创造，加入这里，你将与一群简单、务实的优秀伙伴一起，Work hard，Play harder~

1、负责游戏产品的买量投放策略制定与落地，围绕ROI、回收周期、规模增长等目标，搭建投放计划并持续优化； 2、负责主流投放渠道的账户搭建、预算分配、素材测试、出价策略、数据监控及效果复盘； 3、基于产品卖点和市场产品，制定广告素材方向，推动素材创意、产出、测试与迭代； 4、跟踪投放数据表现，分析核心指标，定位问题并提出优化方案； 5、协同发行、产品、运营、数据、创意团队，推动从买量测试到规模化放量的完整增长闭环； 6、关注游戏买量市场、渠道政策、产品投放动态和素材趋势，持续提升投放效率和成本优势。

1、具备游戏行业买量投放经验，熟悉手游/端游投放链路，有完整项目投放经验； 2、熟悉国内外主流渠道中的一种或多种，理解不同渠道的用户画像与投放机制； 3、对数据敏感，能判断投放质量，并推动策略调整； 4、具备较强的素材判断能力，能找到有效创意方向； 5、有较强的目标感和结果导向，具备良好的跨团队协作能力，能推动多方团队增长目标协同； 6、有休闲、SLG、小游戏、卡牌、二次元、MMO等品类成功投放经验，或有团队管理、投放体系搭建、千万级以上预算管理或爆款项目买量经验者优先。

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