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Open nowPosted 3 days ago

音乐直播内容运营(版权方向) - 抖音运营

ByteDance18,803 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now音乐直播内容运营(版权方向) - 抖音运营ByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

13.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 8 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.6%3 days
  3. 13.3%7 days
  4. 21.3%14 days
  5. 35.7%30 days
  6. 59.1%60 days
This job: posted 3 days ago

ByteDance median: 8 days open

The posting

团队介绍:负责抖音知识,兴趣,消费,生活,娱乐等垂类的创作者运营,主要目标为提升抖音内容供给,探索多元化的作者变现和商业模式,促进多领域的创作者更好地在平台经营和成长。同时也包括抖音中长视频、演出相关业务。

1、负责音乐直播的版权内容运营,围绕新歌首发、专辑发行、艺人宣发等节点,策划并落地直播首发、线上发布会、云演唱会、听歌会等直播项目; 2、对接唱片公司、厂牌、版权方及艺人经纪团队,推动艺人与版权内容进入直播场景,制定合作方案与资源置换,保障项目落地与版权合规; 3、追踪全网音乐热点与热歌趋势,快速策划热点直播事件与热歌话题(如原唱/翻唱直播、榜单直播、音综及晚会联动),放大热歌在站内的声量与消费; 4、负责艺人粉丝经济运营,围绕打榜、应援、粉丝团、付费互动等玩法设计直播机制,提升粉丝参与度、付费转化与长期粘性; 5、与短视频、汽水音乐、搜索、商业化等团队协作,搭建「直播事件—短视频二次创作—歌曲消费」的宣发链路,并对项目效果进行复盘和优化。

1、本科及以上学历,具备2年及以上音乐内容运营、版权运营或艺人宣发工作经验,有音乐流媒体平台、或唱片公司/厂牌工作经验者优先,有线上演唱会、新歌首发直播操盘、或直播平台工作经验者优先; 2、熟悉音乐版权合作模式(授权、首发、独家、宣发资源置换等),在唱片公司、厂牌、经纪公司有一定人脉资源; 3、热点感知敏锐,有热歌或热点事件操盘案例,熟悉热歌传播路径与榜单逻辑; 4、理解粉丝经济与粉丝群体的消费动机、应援方式,有粉丝运营或艺人付费产品经验者优先; 5、有基础的数据分析能力,项目统筹能力强,能在多方协作中推动项目快速落地。

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